Audience And Marketing Insights Officer

Summary
We are the public body that looks after England's historic environment. We champion historic places, helping people understand, value and care for them.
Historic England have a fantastic opportunity for you to join us as our Audience and Marketing Insights Officer, where you will be measuring, evaluating and reporting on audience insight and measures.
Reporting to the Marketing Manager, you will be collecting and report on data related to Historic England's Audience segmentation system and brand polling measurement. You will generate key insights that will enable Historic England to gain a deeper understanding of its audiences and how they engage with heritage, as well as the impact the organisation is having on people and place.
You will be a strong communicator with excellent analytical skills, a key eye for detail and proven experience of delivering insight that drives organisational aims.
The location of this role is National where we offer hybrid working, you will be based in one of our following offices and from home - Newcastle, York, Manchester, Birmingham, Swindon, Bristol, Portsmouth and Cambridge.
Salary:
National: GBP30,155 pro-rata. Greater London+: GBP33,365 pro-rata. What you will be doing:
Assist the Marketing Manager in the development on audience insight to support the Historic England Audience System, specifically the Historic England Segments. Assist in the measuring and evaluation of Historic England's brand polling and audience research activity. Work with colleagues within Public Engagement to assist the development of propositions, Calls to Actions, and behaviour change campaigns based on research insights. Assist in the analysis and presentation of marketing campaign delivery and evaluation of key insight. Aggregate, analyse and present audience insight data for inclusion in reports, application and evaluation, analysing trends and performance over time. Think creatively about how to disseminate evidence to different audiences using strong writing and communication skills Maximise our ability to make evidence-based decisions through qualitative and quantitative data gathering and analysis with clear findings given and recommendations suggested. Contribute to case studies and assist the development of Historic England's Segments and its application to the heritage sector. Work with colleagues across Historic England to collate, promote and learn from shared data across teams in order to build understanding to improve outcomes and demonstrate impact for our audiences Establish links with external partners as appropriate, collaborating on joint activity and ensuring best practice and insight. Participate in national and cross-Group projects which assist corporate priorities and support where appropriate in such projects. Respond to internal briefs requesting support with research to help develop a better understanding of our audiences, their needs and how best to engage them in our work. Research and identify new tools and methods to promote continuous improvement of monitoring and evaluation techniques and ensure best practice. Ensure we have the policies in place to manage risks to our reputation and brand and that all necessary data protection guidance and market research best practice is followed. Maintain a broader perspective of trends and developments in the market research sector. Where necessary, working flexibly to cover strategic issues in reply to changing national, organisational and group priorities. Where necessary, as directed by the Marketing Manager and/or Senior Marketing and Brand Manager, undertake other related marketing department duties and responsibilities as required.
Who we are looking for:
Experience of detailed reporting for a wide range of activity, using analytical skills to identify trends, evaluate and translate data. Proven ability to use analysis and insight to help adapt and improve the work of teams and the design of projects. Experience of working with Audience Segmentation and brand polling systems. Proven qualities as a team player including willingness to learn new skills and experience of working with interdisciplinary teams. We are an equal opportunity employer which values diversity and inclusion. If you have a disability or neurodiversity, we would be happy to discuss reasonable adjustments to the job with you. Having just won the Gold Award from MIND, we also recognise the importance of a healthy work-life balance.
We are an inclusive employer and believe that flexible working options are for everyone. We want to make sure our working arrangements don't prevent anyone from joining us because of their personal circumstances. We also want to provide you with the best balance in your home and work life that we can.
We are open to considering options including job sharing, part-time working, compressed hours working and different working locations, including hybrid working. Please visit our jobs pages or contact us to find out more.
Why work for Historic England
We offer a wide benefits package including a competitive pension scheme starting at 28% contributions, a generous 28 days holiday, corporate discounts, free entry into English Heritage sites across the country and development opportunities to ensure you achieve your goals.
We are committed to promoting equality of opportunity for everyone. Diversity helps us to perform better and attract more people to support our work. We welcome and encourage job applications from people of all backgrounds.
We particularly encourage applications from Black, Asian and Minority Ethnic candidates and candidates with disabilities as they are underrepresented within Historic England at this level.
Historic England want all of our candidates to shine in the recruitment process. Please tell us what we can do to make sure you can show us your very best self. You can contact us by email at if you have any recruitment queries.
To ensure a fair and inclusive recruitment process for everyone the use of AI or automated tools is not permitted.
Interview dates: Week commencing 20th May 2024 - MS Teams
Please follow the link for a full copy of the Job Description -