B2B Marketing Campaigns Officer

Your new company
This is a fantastic opportunity to work with an innovative educational provider on a six-month interim basis covering maternity. Reporting to the B2B Head of Marketing, you will be responsible for coordinating and developing lead generation campaigns for UK and International audiences, to promote brand awareness.
Your new role
You will share responsibility for updating the content of the organisation's website and work to fully optimise the outward-facing content, ensuring that it is aligned to personas and related customer journeys. You will also collaborate with the Head of B2B to deliver the marketing activities associated with international B2B campaigns. Responsibilities will include coordination and creation of integrated B2B campaigns for awareness, consideration, and conversion;. Development of content; creation of lead nurturing content including emails, newsletters, case studies, blogs, campaigns and webinars; working collaboratively with other team members to create, share and re-purpose content suitable for our B2B audiences. You will liaise with various stakeholders both internally and externally.
What you'll need to succeed
With 3+ years experience in marketing, digital marketing and/or campaign management, you will be a confident marketer and copywriter with experience of a range of formats to meet a range of well-defined B2B audiences. You will have prior experience of content creation for campaigns, web and social media, and you will have experience of working in a fast-paced marketing environment, able to multitask, whilst being open to changing direction to suit business needs. You will have excellent interpersonal and communication skills that showcase a dynamic and supportive stance to all stakeholders. Familiarity with content management systems (CMS) and customer relationship management (CRM) tools are required for this post. A Marketing Degree, Professional Qualification or equivalent is essential.
What you'll get in return
This is a 6-month Fixed Term Contract to cover maternity. £28,000 - £32,000 per annum. 33 days including bank holidays (pro rata to term of contract). Flexible / remote working options are available.
What you need to do now
If you're interested in this role, click 'apply now' to forward an up-to-date copy of your CV, or call us now.
If this job isn't quite right for you, but you are looking for a new position, please contact us for a confidential discussion about your career.

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