Overview:
Our client has an exciting and unique new role in their fast-paced environment, where you will manage, lead and deliver effective campaigns within a commercial environment. Our client is hoping to strengthen their internal expertise with extra channels, such as Display and Programmatic advertising as appropriate to achieve their advertising goals.
- Based in Leatherhead
- Up to £38,900
- Monday – Friday, 9am – 4:30pm (37.5 hours per week)
- Hybrid (2 days in office, 3 days at home)
- 27 days paid holiday + bank holidays
Job specification:
- Work collaboratively with senior management and colleagues across directorates to provide effective and efficient delivery
- Required to plan effectively
- Develop and execute high quality, engaging Digital Campaigns which attracts stakeholders
- Work with the team, as well as the Senior Head of Digital
- Develop and implement digital marketing plans to engage and recruit supporters
- Ensure that the events website is accessible
- Working with the internal teams to implement and maintain comprehensive digital strategies
- Optimise engaging campaigns across primary platforms including social media, SEM, SEO and display advertising as appropriate
- Create structured A/B tests and perform analysis to identify levers impacting channel performance
- Use data-driven insights to continuously improve the ROI of campaigns
- Document and present results to internal stakeholders
- Forecast and report on ROI and demonstrate impact on business outcomes
- Train new starters
- Ensure all content complies with law (e.g. copyright and data protection).
- Attend events
Person specification:
- Educated to degree level or equivalent level
- MUST be a car driver with use of vehicle due to office location
- Significant experience working in digital marketing, campaign management, or similar
- Manage advertising budgets of £250k+ per annum
- Proven track record of successfully managing multiple Digital Campaigns
- Understanding of digital marketing tactics and strategies to manage Digital Campaign budgets, optimisation of spending and maximising of ROI
- High level of technical skills and ability including use of marketing automation tools – ie. CRM systems, Google AdWords, SEO, analytics packages inc Google Analytics 4
- Ability to interpret data insights, conduct A/B testing and make data-driven decisions
- Ability to think creatively, prioritise workload and manage own time effectively to meet deadlines
- Strong project management skills
- Experience with Trello or other project management tools for task scheduling
- Experience of Ads Managements tools (AdsManager, Hootsuite, Dot-Digital, SEM-Rush)
- Knowledge of Adobe creative package, including photo/video editing
- Experience working in the voluntary sector
Additional Information:
- Based in Leatherhead
- Up to £38,900
- Monday – Friday, 9am – 4:30pm (37.5 hours per week)
- Hybrid (2 days in office, 3 days at home)
- 27 days paid holiday + bank holidays
- Competitive stakeholder pension scheme, up to 11% of salary
- Cycle to work scheme
- Access to the Employee Assistance Programme
- Death in Service scheme
- Discount shopping vouchers