Digital Marketing and Fundraising Senior Officer

We are looking for a proactive and passionate individual with a strong background in Digital Marketing and Fundraising to help us bring rivers back to life.
Our rivers face more threats than ever. SERT’s Working with Communities Team educates and engages local communities and other stakeholders who have the power, influence (and money!) to help make our rivers thrive again. This role will play a key part in making this happen by helping us reach more people from a wider range of audiences, and connecting them to the issues facing rivers, the solutions that will make a difference and by raising our profile in the expert delivery of them.
This new role within our Working with Communities Team will develop and implement a digital strategy to amplify and support SERT’s presence through increased brand profile, supporter acquisition and engagement and donated revenue. This will involve creating and managing online Marketing and Fundraising campaigns for the Trust across our digital platforms that grow support for our mission, generate income, reach new audiences and promote the value of the South East’s rivers.
The role will refine the Trust’s existing supporter journey to increase donor revenue making use of its established channels (organic social media, newsletter, website) as well as researching and implementing new channels such as paid advertising, SEO, online campaigns (including crowdfunding) and new social platforms.
You will also find creative and compelling ways to talk about our work, share case studies and successes and make our website the go-to resource for expert and inspiring information about rivers and how to help them.
The ideal candidate would have a background in marcoms and Fundraising for non-profits, be a compelling storyteller, and be highly confident and competent in digital communications.