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Form of work
SalaryOverview:
Our client has an exciting and unique new role in their fast-paced environment, where you will manage, lead and deliver effective campaigns within a commercial environment. Our client is hoping to strengthen their internal expertise with extra channels, such as Display and Programmatic advertising as appropriate to achieve their advertising goals.
- Based in Leatherhead
- Up to £38,900
- Monday - Friday, 9am - 4:30pm (37.5 hours per week)
- Hybrid (2 days in office, 3 days at home)
- 27 days paid holiday + bank holidays
Job specification:
- Work collaboratively with senior management and colleagues across directorates to provide effective and efficient delivery
- Required to plan effectively
- Develop and execute high quality, engaging Digital Campaigns which attracts stakeholders
- Work with the team, as well as the Senior Head of Digital
- Develop and implement digital marketing plans to engage and recruit supporters
- Ensure that the events website is accessible
- Working with the internal teams to implement and maintain comprehensive digital strategies
- Optimise engaging campaigns across primary platforms including social media, SEM, SEO and display advertising as appropriate
- Create structured A/B tests and perform analysis to identify levers impacting channel performance
- Use data-driven insights to continuously improve the ROI of campaigns
- Document and present results to internal stakeholders
- Forecast and report on ROI and demonstrate impact on business outcomes
- Train new starters
- Ensure all content complies with law (e.g. copyright and data protection).
- Attend events
Person specification:
- Educated to degree level or equivalent level
- MUST be a car driver with use of vehicle due to office location
- Significant experience working in digital marketing, campaign management, or similar
- Manage advertising budgets of £250k+ per annum
- Proven track record of successfully managing multiple Digital Campaigns
- Understanding of digital marketing tactics and strategies to manage Digital Campaign budgets, optimisation of spending and maximising of ROI
- High level of technical skills and ability including use of marketing automation tools - ie. CRM systems, Google AdWords, SEO, analytics packages inc Google Analytics 4
- Ability to interpret data insights, conduct A/B testing and make data-driven decisions
- Ability to think creatively, prioritise workload and manage own time effectively to meet deadlines
- Strong project management skills
- Experience with Trello or other project management tools for task scheduling
- Experience of Ads Managements tools (AdsManager, Hootsuite, Dot-Digital, SEM-Rush)
- Knowledge of Adobe creative package, including photo/video editing
- Experience working in the voluntary sector
Additional Information:
- Based in Leatherhead
- Up to £38,900
- Monday - Friday, 9am - 4:30pm (37.5 hours per week)
- Hybrid (2 days in office, 3 days at home)
- 27 days paid holiday + bank holidays
- Competitive stakeholder pension scheme, up to 11% of salary
- Cycle to work scheme
- Access to the Employee Assistance Programme
- Death in Service scheme
- Discount shopping vouchers
Refer a friend and earn £100! If you have a friend who is also searching for a new opportunity in the local area, recommend Optima and if we place them (providing they complete their 3-month probation period), you will receive a £100 retail voucher of your choice!
Please note that if you have not been contacted within 5 working days, then unfortunately on this occasion your CV has not been shortlisted.
By applying for this vacancy, you accept Optima Recruitment Limited’s Privacy and GDPR Policy which can be found on our website and therefore gives us consent to contact you.
Optima Recruitment Limited are acting as a recruitment agency in relation to this vacancy and are an equal opportunities employer.
