Biddable Account Director

With a history that dates back over 80 years,Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at the centre of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, we are the flagship Publicis Media agency that uses our ‘Power of One’ business model, with teams that span multiple disciplines across clients such as Aldi, P&G, P&O Ferries, Primark, Samsung, Stellantis, and Visa.

We place a huge focus on our People and have driven flagship D&I and L&D programmes within Publicis Media; our goal is to help every individual reach their fullest potential and we encourage everyone to make “Brave Plays” in how they approach their work and their own career development. As a result, we have an exceptionally energised and committed talent base, all of us proud of our welcoming and supportive culture, as evidenced by our recognition as one of Campaign’s Best Places to Work for three years in a row (2021, 2022 and 2023) and most excitingly, Media Week's Agency of the Year 2023!

Join an award-winning team working alongside the Business Director and other teammates across the globe to deliver market-leading strategy and execution on one of the industry’s largest financial service clients.

As a DTC (Direct-to-Consumer) performance-focused client, Western Union Paid Search team plays a critical role in delivering results throughout the year, commanding large budgets and high focus from the client. You will be working directly with your client counterparts to ensure we’re hitting targets and identifying additional growth opportunities, while ensuring we are following Search best practice across all media we run. Working on two product offerings: remittance app and digital banking app and having high impact focus during seasonal events periods are the most exciting tactical moments for WU where teams work to deliver flawless execution and hit the targets by delivering efficiencies. The role provides an opportunity to work on overall account management which gives exposure to the candidate beyond the media management on other critical operational aspect.

Coming in as a Paid Search Associate Director, if you're passionate about performance media, technology, and looking to make your mark on a rapidly growing client, this role is for you!

Your responsibilities will range from client communications, PPC strategy, campaign responses, forecasting, finance, reconciliation and of course innovation. You will play a pivotal role in aligning with the wider planning and activation teams, whilst managing a team of Executive-level colleagues to support you.

What are we looking for?

We are seeking a dynamic and motivated individual to fill the role of Paid Search Account Director. In collaboration with the Business Director, you will play a pivotal role in crafting and executing outstanding PPC strategies, ensuring seamless operations within our expansive team. Your ability to cultivate relationships with internal and external stakeholders is crucial, as is your adept management of a team of skilled PPC specialists. Client engagement is a core component of this position, involving direct collaboration to devise campaign strategies aligned with specific targets. Additionally, you will be responsible for overseeing media plans and financial aspects for upcoming quarters.

• Expertise in Paid Search, covering planning, strategy formulation, and execution.
• Proven experience in managing campaigns with performance and direct-response KPIs, including Cost per Acquisition, revenue, and ROAS objectives.
• Proficiency in utilizing Search Ads 360 to effectively handle large-scale campaigns, encompassing bid strategy implementation, reporting, and optimization.
• Enthusiastic about innovation and dedicated to pushing the boundaries of Paid Search and broader digital plans.
• Skilled in building collaborative relationships with clients and internal teams.
• Capacity to manage substantial budgets and establish a transparent and straightforward financial process.
• Previous experience in training and managing the workloads of team members, either in a line managerial or mentoring capacity, is desirable.

Starcom has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer;

• WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
• HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
• FLEXIBLE WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday, from your first day of employment.
• GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.

Full details of our benefits will be shared when you join us!

Publicis Groupe operates a hybrid working pattern with employees being office-based on Mondays and two other days during the working week.

We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

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