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SalaryBrand Manager – White Spirits & Emerging Brands
12 Month Fixed Term Contract
Your Manager: Rae Gibson
Team: White Spirits & Emerging Brands
Location: London, UK We operate a hybrid working approach, which allows you to manage your time between home and office.
Be part of something big
We are Pernod Ricard, a leading company in the global wines and spirits industry with over 19,000 employees globally. We own 16 of the world’s top 100 Spirits Brands and hold one of the most prestigious and comprehensive brand portfolios in the industry with 240 premium brands available in over 160 countries, including: Absolut vodka, Ballantine’s, Chivas Regal, Royal Salute, and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater, Malfy and Monkey 47 gins, Malibu liqueur, Mumm and Perrier-Jouët champagnes as well Jacob’s Creek, Brancott Estate and Campo Viejo wines.
Here in the UK
In the UK, Pernod Ricard is made up of 4 businesses:
- Pernod Ricard UK, which markets, sells and distributes our products in the UK market
- Chivas Brothers, the largest brand company in the Group, responsible for the production and management of our award-winning Scotch whisky portfolio
- Pernod Ricard Global Travel Retail, the global and EMEA home of the group’s duty free, air travel and cruises business.
- The Absolut Group, the brand owner of our global white spirits portfolio, whose Gin brand unit and Business Acceleration team sit in London.
Your new team
This position sits in our Global Travel Retail business. Global Travel Retail is one of the Group’s largest markets, bringing Pernod Ricard brands to life in the exciting and innovative Travel Retail channel which includes duty-free, cruise ships & border shops around the globe. With a global footprint across more than 20 locations and over 30 nationalities, our working culture celebrates inclusion and diversity. Our team is united by our shared passion for travel and our shared belief in its transformative power. Travel to the heart of our exciting business with our @pernodricardtravel Instagram page, showcasing our latest projects and innovations around the globe.
As a Brand Manager, you will have the responsibility to develop our White Spirits & Emerging brands in global travel retail markets. Under the direction of the Marketing Manager, you will be responsible for effectively understanding, adapting and implementing global brand strategies. You will lead the development and progression of integrated and innovative programmes for our brands. Collaborating with the Brand Company, Global Travel Retail Business Units and internal/external partners to align on brands strategy and activation plans against business objectives. You will ultimately be responsible for how our brands are activated throughout path to purchase. This may include above the line and below the line activations.
Your unique contribution
You will have plenty responsibilities:
- Understand travel retail consumer behaviours, trends, needs and challenges, to effectively apply the knowledge to consumer-first thinking. Consumer inspired insight must be at the heart of all decisions.
- Support Marketing Manager, shaping long term & short term brand strategy and driving brand portfolio strategy and innovation pipeline.
- Lead NPD process from planning to launch managing each gate and coordinate relevant stakeholders (including brand company, logistic team, finance, business units and etc).
- Lead the development of global brand activations to support NPD launch and global activations including global toolkit development, assets development, digital/physical consumer experience and instore activation coordination with BU.
- Lead the development of always-on brand assets including brand merchandising guidelines, communication assets and consumer engagement.
- Work closely with Consumer Engagement team to develop 360 degree consumer communication and engagement plan including digital media, OOH, PR and EC&CRM collaboration in key markets
- Lead the daily communication with brand company and business unites making sure the alignment of global strategy and local implementation.
- Coordinate and well communicate with internal stakeholders including REX, Retail Training, Insight team, logistic team, finance, BU and etc.
- Effectively manage the external partners including creative agencies, digital agencies, media, retailers (for relevant marketing campaign only) and etc.
- Effectively monitor and manage brand A&P budgets to ensure proper alignment with key strategic initiatives and annual finance process
- Deliver other ad-hoc brand projects on a timely manner.
Who you’ll be working with
Internally, you’ll work with Brand Companies, Global Travel Retail Business Units, Strategy & Insights team and the Traveller Engagement team.
Externally, your contacts will be agencies.
Your blend of talent
This position could be right for you if you:
- Previous experience in drinks industry/FMCG or premium sector and experience in both brand and trade/customer marketing is highly preferable
- Proven record in marketing
- Must be able to manage multiple initiatives with strong organization and project management skills
- Thorough and creative problem-solving abilities
- Proficient English language skills both verbal and written
- Entrepreneurial mindset and Business acumen
- Strong interpersonal skill and presentation compilation
- Can-do attitude and strong collaboration spirit
- Energetic, proactive, convivial with strong work ethics
- Global team experience or multi-market experience is a plus
Our mix of benefits
For your health, we offer private medical insurance, critical illness cover and an optional healthcare cash plan and dental insurance.
Our lifestyle benefits options include 28 days’ annual holiday, your employee pension, share incentive plan, family care, season ticket loans, free mortgage advice, payroll giving and more!
You can access lots of gifts & discounts, including an allowance each year to spend on our brands in our staff shop and employee discounts from a range of high street retailers.
We have regular events in our very own office bar, employee-run networks, a culture of flexibility and trust and a variety of tools and resources to help you focus on your wellbeing and mental fitness.
Conviviality: the Pernod Ricard Way
We have our own way of doing things. We call it conviviality! It’s our way of being, and something unique you feel and experience when working for Pernod Ricard.
We’re committed to conviviality, and with this, you’ll be Proud to Belong to our Pernod Ricard family. You’ll be Empowered to Perform, supported to succeed, and acknowledged for the value you bring.
We combine all this with our Commitment to Care: we are unlocking the magic of human connection to transform our industry and make a positive impact on the world though our strong focus on Sustainability and Responsibility (S&R).
We’re committed to diversity and inclusion
People are at the heart of everything we do at Pernod Ricard and are the foundation of our collective spirit as ‘Créateurs de Convivialité’.
We promote diversity and inclusion throughout our business and supply chain. In our teams, we proactively foster a diverse work force and an inclusive culture – an environment where we can truly be ourselves.
We will assess your application for this role based on your skills, experiences and achievements, not your gender, age, ethnic or educational background or any other such factors. Please feel free to leave these off your CV and application form if you so wish.
Similarly, if you would like to discuss opportunities for flexible working or e accommodations or support to complete our application process, please let us know.
Responsible drinking
As ‘Créateurs de convivialité’, we want to turn social interactions into genuine and friendly experiences of sharing and wellbeing.
In our culture, we want to create diverse teams in which our differences contribute to our success. Therefore, all are welcome at Pernod Ricard, regardless of your religious beliefs or personal choices on the consumption of alcohol.
In our business, we work together with industry members, civil society, governments, local authorities and UN bodies to promote responsible drinking.
Job Posting End Date:
2024-03-28 Target Hire Date:
2024-04-01 Target End Date:
2025-03-31 
