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Form of workJob Description
About Oddschecker Global Media
OGM is a global sports betting publishing group, being private-equity backed by Bruin Capital. We are the trusted connection between audiences and their favourite sports betting experiences.
iGaming is one of the fastest growing and technologically innovative sectors and we're on top of our game, powered by market-leading tech and driven by brilliant people.
OGM currently comprises of three brands (Oddschecker, WhoScored, SuperScommesse) and a digital media agency (VIME), with Oddschecker being the leading name in sports betting and odds comparison globally. Our global media partners include Forbes, The Daily Mirror, Golf Monthly, 33rd Team, Yardbarker, and more.
We champion diversity and operate an open and inclusive culture as well as being focused, fast-paced and always making sure to have fun along the way. So why not join us at OGM and be part of something bigger…
What you’ll do
Be the owner and guardian of the Owned and Operated brands under OGM in the UK, including Oddschecker UK, Who Scored and the parent company.
Set clear direction for the positioning, look and feel and purpose of the brand(s) and administer their usage across all channels and outputs from those brands.
Be the key point of reference for brand-based decision making.
With the support of the Director of Brand and Loyalty, set the direction on a quarterly basis for campaign direction, objectives and focus.
You will own the relationship with the external PR agency, and any future brand agencies that are onboarded.
Key responsibilities
- Devise, own and implement the brand positioning
- Work closely with Loyalty and Product functions to set the guidelines for the comms output of the business, and any decisions that would impact them
- Shape and communicate the brand’s vision and mission and translate brand elements into plans and go-to-market strategies
- Work closely with the creative function of oddschecker to drive innovation matched against the brands guiding principles
- Apply an insight-led approach within marketing (and other departments), working closely with the data and insights functions within the business to manage ongoing collected insights
- Devise, manage and implement brand-based / ATL campaigns within the business
- Measure and report performance of all brand-based marketing campaigns, and assess ROI and KPIs
- Monitor market trends, research consumer markets and competitors’ activities
Requirements
- 3+ years’ experience in a similar/comparable role
- Demonstrate experience and understanding of marketing campaign creation and delivery
- Experience in developing brands and/or launching new initiatives/campaigns/brands to market
- Experience planning and executing multi-channel campaigns
- The ability to demonstrate an understanding of the importance of ‘brand’ and brand guardianship
- Have experience of developing and executing brand strategies
- Experience, either first hand or in a coordination capacity, of a multitude of marketing channels
- A broad knowledge of marketing across multi-platforms: digital, video, social media, content etc.
- Experience of creative development
- Ability to manage a large number of stakeholders
- Ability to coordinate, influence and positively affect colleagues in multiple different channels
- Experience working on an international brand a plus.
- Be able to influence at senior levels both internally and externally
- Demonstrate great communication presentation skills, targeting a wide audience
- An interest in sports and/or betting – horse racing, football and golf are key sports at oddschecker.
- Demonstrates an ability to think creatively and strategically
- An enthusiastic and self-motivated team player
- Ability to adapt to rapidly changing priorities and sustain a high level of energy and concentration in a fast-paced environment
What you’ll get back from us
Alongside being challenged daily and a real interest in your development, you will also receive
- Subsidized Sky HD package, broadband and discounted sky talk
- Free Puregym membership
- Free healthcare with Bupa, life assurance and income protection
- Pension scheme with up to 9% contribution from the company
- £1,000 training fund each financial year, to spend on your professional development
- 25 days holiday which increases by 1 day for each year of service (up to 30 days)
