Campaign Manager Private Banking (10022)

Private BankingCampaign Manager 

As a Campaign Manager for the Private Banking area, you will be leading the success of campaigns through the implementation, optimization and reporting of the marketing that drives results for all the desks, geographies and audiences led by the Private Banking Marketing Lead.

Your role will be covering campaign management for a selection of:

• the HNW segments of business entrepreneurs, property entrepreneurs, intermediaries, fund managers, international clients, city professionals and private FX
•  Wealth including the ongoing strategic partnership with Rathbones
• Transactional banking (in collaboration with the corporate banking Campaign Manager)
• Real estate, including large private, corporate and institutional clients
• Investec Bank Channel Islands clients

Additionally, this role will rally around high-demand areas in Corporate Banking and Investment Banking, as and when required.

How to be successful in this role

As a widely experienced marketer, you will be able to adjust the levers available to you to deliver high-impact marketing. You'll be a leader of your campaign squads and be confident managing this squad. This role enables you to work across channels, agencies, in-house experts, the South African-based hub and freelancers to engineer resources in the way that delivers the best results.

Integral to your success is the ability to distill business marketing plans into comprehensive campaign schedules, providing valuable, real-time and strategic campaign feedback to the Marketing Lead and campaign business sponsors to be continuously re-shaping activity.

You'll be a director of marketing activity, someone that's proud of delivering work of the highest standard, a meticulously well organised individual and hungry for results.

What you will be doing?

• Define comprehensive campaign schedules based on marketing strategies and campaign plans
• Build squads of the right combination of skill sets to deliver each campaign, taking into account specific campaign requirements and expertise needed
• Lead each campaign squad to deliver the very best results through your strong relationships with inhouse channel experts, global counterparts, the in-house Production Hub in South Africa, agencies and freelancers
• Deftly translate campaign plans into well-crafted briefs for your squad, providing clear direction on objectives and key results
• Push the affinity to Investec's brand through creative marketing delivery within these campaigns, upholding consistency in all aspects of the brand
• Be the expert set of eyes reviewing all campaign components, ensuring they meet your high standards and enhance the connection to Investec's brand, providing constructive feedback to your squad
• As campaigns develop, pro-actively identify alternative solutions to enhance outcomes
• Manage all aspects of the campaigns, taking responsibility for building on best performing campaign components, meeting budget and delivery timeline targets and ensuring maximum ROI
• Work closely with the Traffic Manager and the South African-based hub team to ensure resources are allocated correctly and campaign changes are accommodated
• Ensure you maintain a comprehensive and constantly growing knowledge of market-leading campaigns and what best-practice looks like for your business marketing solutions
• Be pro-active at spotting issues wherever possible, professional when trouble shooting unexpected hurdles in your campaigns and escalating for awareness or resolution as required
• Full utilisation of relevant marketing technology for efficient and targeted marketing plus a keen interest in generative AI, productivity tools and marketing technology that increase impact and decrease drag to marketing
• Generate regular mid-campaign reports for stakeholder reviews and end-of-campaign reports that articulate the successes and impact of your work and how to build on these for future campaigns
• Apply an experimentation mindset to marketing campaigns to drive, test, learn, and optimize. Continuously conduct A/B testing across all channels

What we are looking for in you? 

• Strong, marketing skills with extensive experience delivering multi-channel marketing campaigns
• Deep understanding of traditional and digital marketing channels, their relevance to various audiences and an interest in following their evolution 
• Experience optimising campaigns while in-flight based on analysis of performance and an understanding of how changing market conditions could enhance the impact of campaigns
• Well developed skills constructing clear briefs that perfectly articulate campaign objectives and metrics, capturing the essence of the campaign and providing timely and pertinent details to each member of your squad
• A creative approach to asset development, providing clear direction and pushing the brand boundaries to generate out of the ordinary assets
• Excellent project management skills and experience managing multiple campaigns concurrently
• Keen interest in financial services and in understanding how economics intersect with client triggers to manage campaigns for maximum impact
• A well-honed ability to lead squads or teams of people to reach a common goal, ensuring clarity of direction, with strong skills to persuade and influence
• Strong passion for working hard and fast in a constantly evolving financial services market within a company determined to succeed in a highly competitive landscape
• Strong attention to detail, impeccable campaign management skills with a desire to be accountable for the results and return on investment from your budget
• High level of professional integrity, initiative, creativity, tenacity and self-awareness
• Desire to collaborate with experts in specialist areas to generate maximum benefit
• Strong sense of accountability and ability to exercise sound judgement
• Ability to adapt to external and/or internal change and lead others with compassion and pragmatism to focus during challenging periods
• Commitment to working collaboratively with inhouse and external squad members, operating efficiently and transparently