AddressThe opportunity:
Kazakhstan, Kyrgyzstan and Mongolia PepsiCo Beverages business is big and important to European Franchise Operations. We were and will be a key growth contributor to PepsiCo business in the upcoming years.
You will lead a multi-million Kazakhstan and Kyrgyzstan business and marketing organization for sustainable and profitable growth in collaboration with our bottling partner. You will shape the future by finding growth opportunities from a consumer insight to the in-market realization. You will use your creativity to connect with local consumers by leveraging global communication assets and developing local ones.
As a member of a diverse and dynamic Europe Beverages Franchise team:
- you learn a lot
- you can make the difference
- you advance your career
The role in Franchise will give you an opportunity to:
- Own business relationships and build Win-Win solutions with our bottlers
- Demonstrate a strategic approach to business development
- Build deep expertise on our Franchise system
Key responsibilities:
- Supports development and execution of brand strategies and marketing plans for assigned brands, maximizing existing knowledge/learning from PepsiCo system (including Brand, Innovation, Portfolio management, PPA, Design, Activations, Campaigns, Promo & pricing) in collaboration with the bottling partner.
- Lead the execution of AOP plans to ensure delivery of set KPIs with the cross functional team and bottler.
- Develop communication strategy, implement it (including creative development, digital strategy, media strategy, total connection planning, PR)
- Support innovation projects through the stage gate process.
- Collaborate with PepsiCo internal team and the bottler’s Marketing and Commercial teams to achieve the above objectives.
- Lead alignment of marketing activities with bottler partner and supervise execution ensuring delivery of aligned activity KPIs
- Effectively managing the brands budget, and ensure compliance with all controls.
Требования:Ideally you have the following:
- Marketing experience 3+ years incl. 1+ years of Brand Management Role
- Fluent Russian and English languages.
- Experience in Beverages is a plus
- Strategic planning
- Brand, category management, product and brand development, ATL and BTL activities planning and execution
- Strong execution and project management skills
- A high level of self-motivation, initiative, and leadership, with the ability to work independently and as part of a team.
- Communication and interpersonal skills, cross functional team managements skills
- People, marketing and cross functional team management skills
- Good analytical and problem solving skills.
- Good understanding of marketing processes and marketing expertise
