Address Yeo Valley Organic is the leading organic food brand in the UK having been a pioneer in the organic movement back in the 1990’s way before it was a thing. It all started back in the 1960’s when the Mead Family bought a small dairy farm in Somerset (yes, it’s a real place) and since then it has grown into a portfolio of yogurts, milk, cheese, cream and ice cream and sold across all major UK retailers delivering over
£150m in retail sales annually. We are still a proudly independent, family-owned business with a simple mission: To nurture and nourish people and planet. And our values - Real, Healthy, Forever and Fun – is at the heart of everything we do. While still owned by the Mead family, the Yeo Valley Family of businesses has grown since that first farm. Yeo Valley Limited is the central business unit that owns the Yeo Valley Organic
brand. Two licensees produce Yeo Valley Organic products - Yeo Valley Production for yogurts, creams, ice cream and soup and Arla, Europe’s largest dairy co-operative for milk, butter and cheese.
£150m in retail sales annually. We are still a proudly independent, family-owned business with a simple mission: To nurture and nourish people and planet. And our values - Real, Healthy, Forever and Fun – is at the heart of everything we do. While still owned by the Mead family, the Yeo Valley Family of businesses has grown since that first farm. Yeo Valley Limited is the central business unit that owns the Yeo Valley Organic
brand. Two licensees produce Yeo Valley Organic products - Yeo Valley Production for yogurts, creams, ice cream and soup and Arla, Europe’s largest dairy co-operative for milk, butter and cheese.
Key Aim of The Role
The role of a Brand Manager – PR is to lead Yeo Valley Organic’s PR strategy covering external consumer, corporate and internal communications. As well as playing a vital omnicompetent role supporting and working with the other Brand Managers in the team covering all owned channels and loyalty. Together you will support brand core objectives which are to recruit new consumers into the brand & improve our brand equity metrics year on year.
As an accomplished Brand Manager or PR Manager you will be expected to support brand strategy, champion the consumer and lead on objectives, activations, campaign planning, measurement and evaluation. As well as working with PR
agencies and product partners to build strong relationships, in order to deliver earned and social media results which meet brand objectives and KPIs.
As an accomplished Brand Manager or PR Manager you will be expected to support brand strategy, champion the consumer and lead on objectives, activations, campaign planning, measurement and evaluation. As well as working with PR
agencies and product partners to build strong relationships, in order to deliver earned and social media results which meet brand objectives and KPIs.
