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Form of work
SalaryYeo Valley Organic is the leading organic food brand in the UK having been a pioneer in the organic movement back in the 1990's way before it was a thing. It all started back in the 1960's when the Mead Family bought a small dairy farm in Somerset (yes, it's a real place) and since then it has grown into a portfolio of yogurts, milk, cheese, cream and ice cream and sold across all major UK retailers delivering over
GBP150m in retail sales annually. We are still a proudly independent, family-owned business with a simple mission: To nurture and nourish people and planet. And our values - Real, Healthy, Forever and Fun - is at the heart of everything we do. While still owned by the Mead family, the Yeo Valley Family of businesses has grown since that first farm. Yeo Valley Limited is the central business unit that owns the Yeo Valley Organic
brand. Two licensees produce Yeo Valley Organic products - Yeo Valley Production for yogurts, creams, ice cream and soup and Arla, Europe's largest dairy co-operative for milk, butter and cheese.
Key Aim of The Role
The role of a Brand Manager - PR is to lead Yeo Valley Organic's PR strategy covering external consumer, corporate and internal communications. As well as playing a vital omnicompetent role supporting and working with the other Brand Managers in the team covering all owned channels and loyalty. Together you will support brand core objectives which are to recruit new consumers into the brand & improve our brand equity metrics year on year.
As an accomplished Brand Manager or PR Manager you will be expected to support brand strategy, champion the consumer and lead on objectives, activations, campaign planning, measurement and evaluation. As well as working with PR
agencies and product partners to build strong relationships, in order to deliver earned and social media results which meet brand objectives and KPIs.
Sounds interesting, what do I need?
Passionate about story-telling and unlocking opportunities with the media to drive top-tier earned media and social exposure.
Alongside a sharp eye for detail, a natural flair for writing and impeccable spelling and grammar. You should be confident that you can demonstrate the following:
Essential characteristics
• Educated to degree level (or equivalent), preferably in marketing, communications, public relations or related discipline.
• Excellent writing and editing skills and the ability to write compelling copy are a must.
• Experience of social media relating to PR campaigns for increased results and reach
• Excellent and presentation skills and the ability to organise, forward plan and budget
• Can do, positive attitude (reflecting Yeo's personality)
• Strong project management and ownership - loves responsibility and ownership of projects
• Ability to build great relationships & influence others, including the media, handling difficult situations and advising people within the organisation
• Ability to manage and get the best out of our agency partners
• Ability to set objectives, evaluates activities and recommend improvements using measurement and analytics
• Financially literate
• Naturally curious (especially when it comes to our consumer)
Desirable
• An advocate and interest in leading & inspiring others to lead a more sustainable lifestyle (organic, regenerative farming & mindset)
• Chartered status (Institute of Public Relations or equivalent).
Why should I join the family?
We're independent, British and proud to be making the highest quality yogurts, desserts and ice cream under the Yeo Valley brand and for many of the UK's major retailers. Operating from four dairies and two logistics centres in Somerset and Devon, we employ over 1700 staff and produce more than 25% of the UK's packaged yogurt.
We're sure you don't need convincing, but there's a whole host of benefits that we offer including:
- 25 days' holiday, plus bank holidays
- non-contributory pension scheme
- annual bonus (as part of the Employee Benefit Trust, based on company performance for the year)
- life cover
- healthcare cash back plan
- cycle to work scheme
- subsidised Yeo Valley products and services
- preferential rates with our partners
- learning and development opportunities; we're committed to ensuring all of our employees have the chance to grow
Unfortunately, we're not able to provide employment sponsorship to candidates at this moment in time.
Please note that Yeo Valley do not accept speculative agency applications; we will only accept applications from preferred suppliers that have been submitted to us via our recruitment portal at the point of instruction.
