AddressIdeas | People | Trust
We’re BDO. An accountancy and business advisory firm, providing the advice and solutions entrepreneurial organisations need to navigate today’s changing world.
We work with the companies that are Britain’s economic engine – ambitious, entrepreneurially-spirited and high‑growth businesses that fuel the economy - and directly advise the owners and management teams that lead them.
In the UK, we are a £1bn revenue business with 7,500 in our team and globally we are over £11bn across 166 countries and 115,000 people.
We’ll broaden your horizons
Our Marketing team is the driving force behind the creativity and growth at BDO. Marketing has a broad remit here. Their main goal is to equip the business to win and there are teams covering most touchpoints of the customer journey. Highlights include a national advertising campaign, the launch of a new firm-wide sales planning process and the implementation of new digital marketing tools. Because we know that great ideas can come from anywhere, you can be sure you’ll be heard and have the chance to make a real impact. You'll be supported to build your career, but also to be yourself in the office. Help the firm succeed by staying ahead of the latest market trends, confidently implementing your ideas and collaborating with a range of shareholders. You’ll be rewarded with a great work-life balance and a career with real purpose.
The Public Markets Marketing & Business Development Adviser:
We have a strong focus on listed companies and the provision of audit,tax and advisory services. We are looking for a BD & Marketing Adviser who can help us maximise and leverage a significant market opportunity.
We value our relationships both with our clients and with our colleagues in the UK and internationally. We are looking for a strong adviser who has the same ethos and can help us achieve our goals in this area.
As a BD and Marketing Adviser, you will play a pivotal role in supporting the Public Markets team by driving, implementing, and measuring Business Development and marketing activities. You will contribute to differentiating the team in the market, generating opportunities, and providing valuable insights to refine and execute our strategy effectively.
The role is London-based based but occasionally there may be a need to travel to other offices across the UK and would be ideal for a BD/Marketing Executive, preferably in professional services.
We’ll help you succeed
Leading organisations trust us because of the quality of our advice. That quality grows from a thorough understanding of their business, and that understanding comes from working closely with them and building long-lasting relationships.
You’ll be someone who is both comfortable working proactively and managing your own tasks, as well as confident collaborating with others and communicating regularly with senior managers, directors, and BDO’s partners to help businesses effectively. You’ll be encouraged to identify and draw attention to opportunities for enhancing our delivery and providing additional services to organisations we work with.
In this challenging and rewarding role you’ll also:
- Develop a deep understanding of our key clients and prospects, their industries, and market environments to identify innovative ideas to raise brand profile and create meaningful engagements.
- Work with the lead Public Markets Partner and Senior Business Development Manager to develop and deliver the go to market strategy and growth plans with a focus on return on investment.
- Develop your own internal network across MSC and all service lines so you understand how other parts of the business are going to market and can support this, at the same time as helping them understand the Public Markets strategy.
- Provide centralised support for strategic account management initiatives, including key client and targeting activities, while also reporting on progress and making recommendations to enhance client service.
- Help to identify gaps in the listed market where we are not currently engaged with companies, and collaborate on devising targeted approaches to establish relationships with these entities.
- Leverage your knowledge of clients and sectors to provide research and talking points for external pursuit meetings.
- Be proactive in bringing market trends to the business to help open doors to new work and qualify in new leads where opportunities are identified.
- Develop knowledge of the publicly listed market, including BDO’s service offerings and key propositions as well as the wider competitive landscape.
- Support key sector campaigns by identifying listed companies that align with the campaign objectives and ensure timely dissemination of relevant materials to optimise issues-based and solutions-led campaigns.
- Take ownership of our internal and external profile, encompassing management of the Public Markets pages on our website, social media platforms, coordination of internal and external events, and drafting newsletters.
- Help us understand and report on the return on investment of our activities.
- Champion the use of the CRM system and ensure high-quality data management.
You’ll be someone with:
- Strong Business Development and/or client development experience, ideally within the professional services sector.
- Marketing experience is desirable, or a strong understanding of key marketing principles.
- Understanding of key account management principles and objectives.
- Strong project management, attention to detail and organisational skills.
- Flexibility to prioritise and reprioritise workload.
- Strong communication skills, the ability to influence and persuade key stakeholders and take initiative in driving processes.
- Positive, ‘can do’ attitude, commitment to ongoing learning and adaptability.
- Commercial acumen and emotional intelligence, with the ability to flex style to the situation.
You’ll be able to be yourself; we’ll recognise and value you for who you are and celebrate and reward your contributions to the business. We’re committed to agile working, and we offer every colleague the opportunity to work in ways that suit you, your teams, and the task at hand.
At BDO, we’ll help you achieve your personal goals and career ambitions, and we have programmes, resources, and frameworks that provide clarity and structure around career development.
We’re in it together
Mutual support and respect is one of BDO’s core values and we’re proud of our distinctive, people-centred culture. From informal success conversations to formal mentoring and coaching, we’ll support you at every stage in your career, whatever your personal and professional needs.
Our agile working framework helps us stay connected, bringing teams together where and when it counts so they can share ideas and help one another. At BDO, you’ll always have access to the people and resources you need to do your best work.
We know that collaboration is the key to creating value for the companies we work with and satisfying experiences for our colleagues, so we’ve invested in state-of-the-art collaboration spaces in our offices. BDO’s people represent a wealth of knowledge and expertise, and we’ll encourage you to build your network, work alongside others, and share your skills and experiences. With a range of multidisciplinary events and dedicated resources, you’ll never stop learning at BDO.
We’re looking forward to the future
At BDO, we help entrepreneurial businesses to succeed, fuelling the UK economy. Our success is powered by our people, which is why we’re always finding new ways to invest in you. Across the UK thousands of unique minds continue to come together to help companies we work with to achieve their ambitions
We’ve got a clear purpose, and we’re confident in our future, because we’re adapting and evolving to build on our strengths, ensuring we continue to find the right combination of global reach, integrity and expertise. We shape the future together with openness and clarity, because we believe in empowering people to think creatively about how we can do things better.
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