Business Development Lead

Job Title: Business Development Lead

Reporting to: Sales and Demand Manager

Locations: Leeds / Manchester

Salary: £23,000 per annum + commission

Hours: Monday to Friday 37.5 hours per week

Optimism Health Group is a healthcare investment business, focusing specifically on the rapidly growing market for the provision of healthcare products and clinical services to older people. Through a series of acquisitions, we have created the UK's leading provider of optical and hearing care at home, OutsideClinic Group.

Last year we delivered over 220,000 domiciliary clinics for older people in their own homes, as well as in care homes and sheltered housing. This life-changing service operates right across the UK, supporting the NHS to provide vital eye and hearing care to people who may struggle to get to the high street unaided.

We have identified both the need and opportunity to scale the service over the next few years. To do this we are building on our strengths, expanding our capabilities, and continually seeking to improve what we do and how we do it to better serve our customers. We are looking for an experienced Business Development exec/manager to join our team. The role is focused on selling OutsideClinic’s excellent eyecare service to care homes and becoming their supplier of choice for their residents. This role will require experience in sales and someone with a tenacious attitude to find new leads and bring them into the OutsideClinic family.

Day-to-day activities will include own digital networking, outbound calling, following up marketing generated leads and managing your own sales pipeline.

Principle Accountabilities

• Develop new working relationships with Care Homes to become their supplier of choice
• Achieve KPIs and targets (Individual & Team)
• Manage own lead generation activity e.g. cold call, networking, LinkedIn etc.
• In partnership with marketing, ensure we are sending relevant and personalised communications that open the door to new care homes and deliver our excellent value proposition
• Proactively look for opportunities to improve and maximise the potential of new business
• Develop, manage and analyse the lead database using Hubspot CRM
• Retention of business via reactive and proactive solutions
• Respond to inbound leads within SLA
• Work to Company and industry regulatory practices, adhering to Company standards, policies and procedures, delivering best practice methods and taking responsibility for your customer’s needs.
• Keep your knowledge current in all aspects of our standard operating practices, meeting key performance outcomes which contribute to the overall team success.
• Represent OutsideClinic at industry events, trade shows, and conferences to build brand awareness and network with potential clients.
• Offer support to others to help them learn and problem solve, both within the team and sharing knowledge more widely within our national network.

Skills, Knowledge & Experience

• Loyal and committed to the company
• Strong time management skills
• Ability to work and problem solve independently and manage deadlines when required.
• Confident about working in a role where your actions directly influence others
• 3+ years sales/retention experience
• 3+ years Telesales experience preferrable
• A valid driver's license and willingness to travel within the allocated region.
• Prior experience of health care or optical industry desirable
• Prior use of CRM Hubspot is desirable but not essential
• Must be comfortable using the telephone to contact leads / teams for virtual meetings
• Good interpersonal skills with the ability to converse with a diverse audience
• Good problem-solving abilities
• Good influencing and negotiation skills
• Desire to drive continual improvement
• Ability to use a range of Microsoft packages to a competent standard
• Prior experience of sales & retention and/or account management essential

What we offer

• Competitive salary
• Private Medical Insurance
• Additional holidays with length of service
• Life Assurance x 4
• Access to health & wellbeing initiatives
• Contributory pension scheme matched up to 5% on successful completion of the probationary period.
• Access to our colleague assistance programme, Health Assured supporting the wellbeing of the workforce.
• 20 days holiday entitlement (plus bank holidays)
• Discounted eyewear and hearing products after qualifying period.