Campaigns And Digital Marketing Manager

Digital Marketing Manager

Baby Lifeline

Midlands/London (Possible Hybrid/remote)

About Us

Do you want to work for a dynamic charity that’s making a huge difference to the prevention of avoidable harm to mothers, birthing people, and babies, not only across the UK, but around the world?

We’re looking for a creative and proactive new team member who can provide us with the DIGITAL MARKETING expertise we need to raise our public profile and boost fundraising, while continuing to build relationships with key partners.

Our Digital Marketing Manager will be responsible for Baby Lifeline’s social media channels, planning and creating content for our website and driving engagement with the individuals and organisations we need to reach.

Key responsibilities:

·         To take ownership of content published via Baby Lifeline’s website and shared via its social media channels

·         To use social media and Baby Lifeline’s website to drive income through fundraising

·         To engage with stakeholders through digital activity, building positive two-way relationships

·         To be strongly aware of developments in DIGITAL MARKETING, putting forward suggestions for new ways to increase public awareness of our charity, reach our most influential stakeholders, and boost fundraising

·         To produce monthly social media monitoring reports

·         To support Head of Communications & Marketing with the wider delivery of Baby Lifeline’s Communications Strategy

Skills and experience:

·         Extensive professional use of social media and online platforms

·         Extensive professional use of CMS (e.g. WordPress)

·         A passion for DIGITAL MARKETING and the ways it can be used to achieve organisational objectives

·         Copywriting experience for online marketing and communications, with the ability to share examples of work that has successfully engaged a target audience and provoked action

·         Strong attention to detail

·         Experience of creating and/or managing marketing databases

·         Experience of producing stakeholder newsletters (e.g. via MailChimp)

·         Knowledge of PPC, SEO, Google Ads, and Google Analytics

·         Knowledge of developments in marketing and communications in the UK charity sector

·         Experience working within the UK charity sector preferred

·         CIPR/CIM membership and/or accredited qualifications preferred