AddressJob Number 24017736
Job Category Sales & Marketing
Location London Marriott Hotel Regents Park, 128 King Henry's Road, London, England, United Kingdom
Schedule Full-Time
Located Remotely? N
Relocation? N
Position Type Management
Marriott International’s Managed hotels in the Central London Cluster seek a dynamic, creative and innovative Senior Manager, Marketing to be accountable for driving the integrated strategies designed to position its hotels competitively with a strong focus on demand generation, brand-strong guest experiences and creative engagement that drives loyalty. A list of hotels associated with this role can be found at the bottom of this Job Description.
This position sits within the above property Cluster organisation, reporting into the Cluster Director of Sales & Marketing with a dotted line into the Area Director, Marketing, Digital & Loyalty. This role will interact daily with Hotel, Cluster and UK Marketing stakeholders. This role is responsible for the management and career growth of two direct reports.
Objective:
The Senior Manager, Marketing will be responsible for the development and execution of the Marketing activity for each property in the Cluster. This includes development of an over-arching Cluster Marketing Plan, managing budget expenditure, executing campaigns and promotions, and ensuring the local pull through of assets and activation packs for destination, loyalty, segment and hotel brand specific marketing.
Key job functions:
Manage a team of two Marketing associates within the Cluster, with a focus on goal setting, performance analysis, nurturing talent and defining marketing tasks/responsibilities
Work with the UK Marketing and Cluster teams to support with the development and execution of the Marketing Plan to support the business objectives of each hotel, including promotions, branding, media campaigns, loyalty marketing and partnership activity and individual property support
Manage the development and execution of marketing activity on a national, regional and local level, including annual calendar of marketing activity and property level activation plans, briefing, budget setting, creative and execution development, media planning, and reporting
Responsible for ensuring the local activation and pull through of all centrally developed marketing initiatives for rooms, meetings and events, fitness/spa, and food and beverage at a local property level including implementing digital and physical activation items
To ensure that digital platforms (HWS, OTA, segment) and demand generation tactics (PLUS platform, segment paid media) are maintained and activated in coordination with digital field marketing support in order to grow digital channel share within each hotel’s business mix
Work with the UK Marketing Team to support development and activation of Food & Beverage marketing initiatives, particularly ensuring that F&B Core Concept marketing operations are being upheld from a brand perspective
Provide Hotel and Cluster Leadership Teams with updates on current and planned marketing activity, gain feedback on hotel requirements
Manage all hotel collateral production requirements, including printed and digital assets and presentations, responsible for providing on and above property sales teams with all customer facing assets and providing marketing support for sales driving initiatives
Lead the conversation on Marketing discipline in Cluster Meetings
Define Cluster and property marketing budgets, segment by segment and with financial sustainability aligned with the annual Business Plan.
Responsible for planning and executing Marriott Bonvoy marketing activity on property whilst supporting Operations teams with training and enrolment initiatives
Hotel Support:
Responsible for ensuring hotel activation packs for all marketing activity are activated to ensure campaigns are pulled through to a property level on time, on brand and with maximum impact
Responsible for activating social media channels using Marriott’s Social Media Monitoring and Management partner, Sprinklr. This will include the creation of content calendars, organic and paid social media activation, reporting and analysis
Provide support and guidance to the hotels for activating public relations opportunities on behalf of the hotels and/or UK Marketing when opportunities arise and ensuring the correct procedures are followed with the regional PR Centre of Excellence
Provide marketing support for need hotels and with demand generation strategies
Responsible for the audit and on-going review of property photography requirements
Responsible for overseeing property photo shoots, including providing brand photographic guidelines, liaise with brand approved photographers, provide sample photography and guidance on use of photography playbook, and photography audits
Managing the relationship with Digital Field Marketing to ensure that the hotels’ annual Digital Plans are optimised and supported with necessary content and funding in a timely manner
Responsible for providing marketing support for properties undergoing renovation including managing marketing critical path and pre, during and post communications plans
Manage local hotel email tool usage and execution, including reporting on usage and quality of content
Professional attributes, skills & experience:
3-4 years in a devoted hotel marketing role or relevant marketing experience.
Experience in leisure marketing and brand partnerships.
Excellent command of the English language - both written & spoken.
A natural and proven ability with social media, especially Facebook, LinkedIn Instagram.
Strong analytical skills required as well as knowledge of Excel, PowerPoint, Word.
Strong communication and presentational skills.
Desire to set best practices and share successful initiatives with sister hotels within the Group.
Bachelor's degree strongly preferred in marketing and communication.
Personal qualities & attributes:
Energy, enthusiasm and a “can-do” attitude – essential
Bright spark with initiative
Hard working, determined and tenacious
Strong project management skills
Results driven
Highly practical with plenty of common sense
People person and team player
High degree of personal loyalty & integrity
Hotels included in this Cluster:
London Marriott Hotel County Hall
London Marriott Hotel Kensington
London Marriott Hotel Maida Vale
London Marriott Hotel Marble Arch
London Marriott Hotel Regents Park
Marriott International is an equal opportunity employer. We believe in hiring a diverse workforce and sustaining an inclusive, people-first culture. We are committed to non-discrimination on any protected basis, such as disability and veteran status, or any other basis covered under applicable law.
Marriott Hotels strive to elevate the art of hospitality, innovating at every opportunity while keeping the comfort of the oh-so-familiar all around the globe. As a host with Marriott Hotels, you will help keep the promise of “Wonderful Hospitality. Always.” by delivering thoughtful, heartfelt, forward-thinking service that upholds and builds upon this living legacy. With the name that’s synonymous with hospitality the world over, we are proud to welcome you to explore a career with Marriott Hotels. In joining Marriott Hotels, you join a portfolio of brands with Marriott International. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.
JW Marriott is part of Marriott International's luxury portfolio and consists of more than 100 beautiful properties in gateway cities and distinctive resort locations around the world. JW believes our associates come first. Because if you’re happy, our guests will be happy. JW Marriott associates are confident, innovative, genuine, intuitive, and carry on the legacy of the brand’s namesake and company founder, J.Willard Marriott. Our hotels offer a work experience unlike any other, where you’ll be part of a community and enjoy true camaraderie with a diverse group of co-workers. JW creates opportunities for training, development, recognition and most importantly, a place where you can pursue your passions in a luxury environment with a focus on holistic well-being. Treating guests exceptionally starts with the way we take care of our associates. That’s The JW Treatment™. In joining JW Marriott, you join a portfolio of brands with Marriott International. Be where you can do your best work, begin your purpose, belong to an amazing global team, and become the best version of you.
