Communication Officer

We are seeking an experienced and dynamic PR and marketing professional in our London fundraising office to design and deliver creative, multi-channel, integrated fundraising and PR campaigns designed to significantly increase the Hospital’s voluntary income.

The success of this role will be dependent on engaging and building meaningful long-term relationships with both existing and new supporters through effective donor stewardship, attending events, and networking.  

The successful candidate will work in conjunction with a small, dedicated team to provide fundraising, comms, and event support to our community fundraising groups.  

High quality comms and media are going to be central to our plans to go public in a big way in 2024.  Creating high-quality, impactful, and engaging content for multimedia platforms will be key. You’ll be able to identify stories from across the organisation, draw out information and ideas from others, and successfully turn complicated or clinical information into clear, simple, and compelling narratives.  

The role requires a creative thinker with exceptional communication and leadership skills.

Main responsibilities:

Fundraising

·       Develop and implement integrated fundraising, marketing and PR campaigns designed to significantly increase the Hospital’s voluntary income.

·       Create and promote compelling and engaging content for web, social media, and email – ensuring that all comms have clear goals and outcomes.

·       Manage the key relationships with the Guild fundraising Committee and the SOA fundraising committee including comms, marketing, and event support as well as helping to manage the key relationships with the Knights Templar sub-groups, and the County Priory Groups across the UK.  

·       To put in place measures for evaluating the effectiveness of all fundraising, PR and marketing activity ensuring robust data collection, analysis procedures, and making suggestions for improvements where required.

·       Manage the production of key organisational publications – including, the Jerusalem Scene magazine, Annual Report, Strategic Plan, Annual Leaflet, and other promotional materials.

·       To work closely with the Executive Head of UK Office and project partners to deliver a new website, contributing expertise and ideas in regard to its look, feel and functionality.

·       Take responsibility for the ongoing management and maintenance of the website, working with external consultants where required to resolve issues.  

·       Understand and apply the principles of up-to-date SEO.

·       Working with colleagues in Jerusalem to maintain a bank of compelling messages, narratives, and case studies for use across all external communications.

PR & Media

·       To actively promote the charity’s fundraising endeavours including drafting all external and internal messaging to both new and existing supporters – e.g. email campaigns, newsletters, invitations, letters, speeches, presentations etc. for senior staff and volunteers.

·       Managing press and media opportunities related to SJEHG’s fundraising activities.  

·       Cultivate and maintain relationships with press and media, proactively pitching stories to secure media coverage, drafting press releases, media plans, articles, and other materials for SJEHG’s fundraising activities.

·       To provide counsel and advice to senior leadership on external and internal messaging, as required.

Other

·       To assist with the management of the marketing budget, monitoring expenses, ensuring cost effectiveness, seeking to maximise return on investment.

·       To keep accurate records and help ensure effective data management processes across the organisation.

·       Collaborate effectively with colleagues and a wide range of individuals and organisations.

·       To uphold and enhance the charity’s brand identity through consistent messaging, and visual elements across all communication channels and materials.

·       Promote innovation and best-practice in marketing communications, with a strong focus on the external environment and trends.

·       Any other tasks as may reasonably be required.