Communications And Project Officer

Women V Cancer is a unique partnership between Dream Challenges, Breast Cancer Now and Ovarian Cancer Action. Together, we have raised more than £20 million in fundraising across a portfolio of one day mass participation cycling events and overseas multi-day cycling challenges.

The partnership has big aspirations for growth and is looking for someone to join as a Fundraising and Partnerships Officer with key responsibilities in relationship management across the partners, reporting and analysis, events marketing, and participant stewardship.

The right candidate will be a self-driven and experienced fundraiser, whose knowledge of marketing strategies in fundraising and events, alongside an impactful supporter journey, can enable the development and growth of this long-standing partnership. You will have experience of the charity sector, event delivery, and social media marketing.

Key Areas 

Marketing and stewardship

• Increase participant numbers on events through comprehensive and diverse marketing campaigns.
• Assist in digital advertising of events including creations of social media campaigns and PPC.
• Assisting in maintenance and digital creation on the branded WVC microsite.
• Develop the partnerships first user-generated video content campaigns, and influencer campaigners, alongside the group Digital Marketing Manager.
• Assist with automated journeys from lead generation marketing.
• Assist with social media channels and assist in creating social media marketing.
• Create and send email marketing campaigns.
• Deliver stewardship journeys of registered participants on events.
• Increase the average fundraising raised per participant.
• Increase engagement and communications across relevant social media groups.

Relationship management  

• Build strong relationships with all three parties and represent key stakeholder interests both internally and externally.
• Understand each individual partner’s ways of working, their individual tone of voice and organisational visions and ensure these are implemented across the partnership. 
• Coordinate project groups, Communications and meetings, working with various teams within all parties to plan and schedule activities.

Reporting and analysis

• Work with the Marketing team and representatives from each of the charities to undertake campaign reporting, as well as post-event analysis including, but not limited to, audience insight and feedback, engagement and attendance rates, and fundraising per participant. 
• Establishing a clear payment schedule for both sides for marketing contributions and donations.
• Track performance including registration numbers and income – reporting back to all parties.
• Undertake analysis work to improve understanding of current audience demographics and their interests, reviewing this regularly to ensure accuracy.
• Undertake regular competitor analysis work to scope trends and gaps in the marketplace – looking at how we benchmark ourselves against our competitors.  
• Support on the strategic planning devised by all partners, providing insight learnt from the portfolio and audience analysis to help shape this.

General 

• Keep up to date with sector knowledge to ensure best practice. 
• Identify new trends and scope out new product development. 
• Support all elements of event delivery (including volunteer recruitment, training weekends), attending UK and overseas events when required.
• Help identify and build relationships with relevant celebrities or influencers to contribute to the Women V Cancer marketing strategy
• Work alongside charity partners to develop supporter journeys for a series of UK and Overseas events which will increase conversion, average gift and retention.
• Identifying high value fundraisers and create a specific supporter journey for these individuals.

Personal Specification 

Essential:

• Strong project management skills: a logical and thorough planner with the determination to see tasks through to completion. 
• Experience in charity stewardship and increasing fundraising on live events.
• Experience in marketing events and recruiting participants.
• Strong stakeholder management skills and ability to understand and marry up different priorities.
• Experience with partnership working, ideally across organisations.
• Clear and confident communicator, able to communicate with MDs, charity representatives and individuals taking part in events.
• Third Sector experience in a fundraising or supporter facing role. 
• Confident in engaging with supporters who may be vulnerable.
• Excellent time management skills: able to manage a wide and varied workload, prioritising key tasks and ensuring that deadlines are always met. 
• Ambition and determination, both personally for your own professional development and for the organisation.
• Knowledge of marketing avenues, including digital and out of home marketing and techniques to enhance and track performance.
• Experience of working with various social media channels.
• Experience of delivering events or supporting on delivery of events.

Desirable

• Basic knowledge of the charities involved and what they do.