Conference and Events Sales Manager

Role Summary:
Millwall Football Club are looking to recruit a highly efficient and competent Conference & Events Sales Manager to drive the Conference and non-matchday business at this London sporting event venue.
As this is an established venue you will also be responsible for managing the existing client relationships, maintaining strong relations, ensuring regular contact and in turn driving repeat business.
In addition, we are looking for someone to take the venue forward, creating new relationships with both potential customers and agents, generating enquiries and building up a local network of new corporate clients. We require an individual with a good understanding of the industry and proven track record of converting business in a target driven environment.
Reporting directly into the Head of Commercial and working closely with the senior leadership team of the Football Club, the role will also involve working with internal and external clients from enquiry through to event delivery, and working closely with the Head of Catering Operations to ensure best in class delivery in line with the agreed client brief.
Key Responsibilities:
The role includes, but is not limited to:
Oversight and overall responsibility for Conference and event sales at The Den outside of matchdays.
To proactively source new business at the venue and identify new opportunities to grow this business area.
Build strong relationships and develop new client accounts.
Focus on sourcing new business and creating own appointments and lead generation
Work with both corporate clients and agencies to deliver new business target
Attend both onsite and offsite appointments and to be a positive representative of the venue and Football Club
Produce and deliver high value proposals at a senior level to potential clients
Develop a regular calendar of events to bring continued business and clients to the venue.
Work with the marketing team to ensure all content (pictures and video) are updated to showcase events and the venue.
Support management of delivery of commercial related events like Partner Events, Golf Days and End of Season Awards.
Produce weekly, monthly and quarterly sales activity report for the senior leadership team.
Ensure all finances and invoicing is up to date and accurate.
Review current process to ensure contract and terms and conditions are up to date and accurate.
Research and attend business exhibitions locally and nationally
Achieve KPI’s as set and agreed with Head of Commercial
Work as a team player with all departments, including utilising commercial administrator to assist in administration and financial reporting and control.
Ensure all leads and activities are continuously followed up to maximise revenue conversion.
To demonstrate the ability to negotiate rates and secure business, by understanding the needs of the customer and deliver them in a commercial and practical manor, while ensuring agreed margins are maximised.
The role may include some matchday working, which will be agreed in advance.
The role will be predominantly office based, however some travel and remote working will be necessary.
As the role develops, identify ways to grow the team to match growth of the business whilst ensuring a best in class experience for customers.
Essential Requirements:
A minimum of two years' experience in a sales or account management environment in the venue sales or hospitality industry
Proven experience of meeting and exceeding targets and KPIs
Resilient mindset
Ability to build strong and long-lasting relationships
Effective communication skills both written and oral
A self-motivated individual who thrives in a fast-paced environment, with the ability to work flexibly with a range of internal and external stakeholders.
Outgoing personality, with an interest in hospitality
Desired Requirements:
Football or sports related background.
Personal Skills:
Trustworthy, conscientious, and reliable
Ability to work under own initiative as a self-starter
Ability to work calmly under pressure.
A clear, polite, and professional manner
Representing the Club in a professional manner. This is a high-profile role; therefore, you must always present with a clean and smart appearance.
Upholding and promoting the Club’s policies and procedures, including Health and Safety, Safeguarding and Equal Opportunities policies and procedures.
Hours of work:
You will be required to work between 9.00am and 5.00pm Monday to Friday, and you will be expected to work as reasonably required to fulfil the needs of the business. The post holder may be required to work on home match days, both evenings and weekends from time to time.
To Apply: To comply with safer recruitment procedures for the Club we are unable to accept CV’s.
Please ensure that you complete our standard application form (which is available via a link on our website). If you do require assistance in any part of the application process, please contact us via recruit@millwallfc.co.uk
Application Form Link: www.millwallfc.co.uk/club/currentvacancies/new-page-16
All applications need to be sent to recruit@millwallfc.co.uk
Due to the quantity of applicants expected, only those short-listed will be notified.
Closing date for applications: 15th March 2024
A full copy of MFC’s Safeguarding Handbook is available by speaking with (or contacting) the MFC person responsible for safeguarding.