AddressLeading the analytical delivery of important projects and retainer work, a Consultant, Analytics is a key role within MediaSense’s Analytics track,. The role primarily comprises of taking responsibility for analytical strands within large scale pitch management projects (e.g. media buying, remuneration & commercials, etc.) and directing large scale media investment tracking work. Close collaboration with analysts, senior analysts, managers and client leads is essential to ensure MediaSense delivers high quality work within the agreed timeframe and to the correct technical specification.
The role comprises of a wide range of activities:
- Working with Directors, Managers, and Analysts within your Client Account Group to deliver various types of media governance projects and performance analyses across multiple media channels (on and offline), including large cost tracking projects and deep-dives of offline and online campaigns
- Leading pitch management projects in terms of working with the team to set up media buying, remuneration and ad tech evaluation exercises, assessment of multiple media agency offers and capabilities, and producing client ready outputs using Tableau and other proprietary tools
- Ensuring projects are set up to succeed, establishing project timelines and ways of working with a team of analysts, in-line with MediaSense’s best practice ways of working
- Liaising with client team members to keep them informed of progress and highlighting any major issues in good time that might hinder a project’s progress
- Provide insight and construct narrative around the data and analyses produced by junior members of the team and have oversight of data to ensure information is accurate and meets required quality standards
- Attendance at client meetings to present findings and engage in stakeholder discussions, particularly around media measurement and performance matters
- Liaise with local affiliates where required to obtain presentation materials, adjustment factors, new baselines, etc. or to assist with agency negotiations
- Line management of Manager, Analytics. Conducting performance reviews. Leading and guiding review meetings to establish clear and coherent targets and objectives for the next 12 months and regularly catching up to ensure your direct reports feel heard and helping them find solutions to any potential issues
- Keeping informed of the latest developments across the media & marketing landscape, supported by internal & external training opportunities
- Maintain and disseminate media expertise and market knowledge across the business e.g. over Slack, WikiMedia, delivering training sessions, data sources, etc.
- Consider ways in which the company can innovate in terms of its outputs, products, tools, and processes, making things better or more efficient
- Taking responsibility for a variety of challenging tasks on a more ad-hoc basis which will support the ongoing growth of our company
THE ESSENTIALS
- Excellent knowledge of trading, investment, planning and buying practices across all media channels (online and offline)
- Superb grasp of media maths and analytics and advanced user of Excel
- Comprehensive understanding of offline and online data sources, and their quality and limitations
- Ability to run data from platforms such as Techedge, Nielsen, Google, Facebook etc.
- Excellent knowledge of Tableau
- Able to use software to structure data in a clear and methodical way, spotting patterns and trends in the data to extract relevant insights
- Alteryx, PowerBI, VBA and any programming languages a plus
- A positive and productive attitude that proactively find solutions to problems, constructively balancing the speed and quality of delivery
- Ability to establish strong client and agency relationships
- Strong account management skills
- Excellent report writing abilities
- Excellent communication and presentation skills; the ability to communicate complex concepts clearly across different audiences and varying levels across MediaSense
- Strong interpersonal skills and ability to persuade and influence key internal and external stakeholders
- Ability to delegate to, manage and inspire junior members of the team
- The ability to contribute to product innovation
