Content Marketing Manager

Job Title: Content Marketing Manager - Online Learning Business
Location: Yorkshire (Hybrid Role)
Salary £40,000 - £45,000
Company Overview: Join a cutting-edge online learning business committed to providing innovative and accessible online learning solutions. As we continue to expand our reach and impact, we are seeking a skilled Content Marketing Manager to join our team and drive our content strategy forward.
Position Overview: As the Content Marketing Manager, you will be responsible for developing and executing comprehensive Content Marketing strategies to engage our target audience, drive traffic, and increase brand awareness. Leveraging your creativity, strategic thinking, and expertise in content creation, you will play a key role in shaping our brand narrative and delivering compelling content across various channels.
Key Responsibilities:

• Develop and implement Content Marketing strategies aligned with business goals and target audience preferences.
• Create high-quality, engaging content including blog posts, articles, case studies, whitepapers, videos, and infographics.
• Collaborate with cross-functional teams including marketing, design, and product development to ensure content is aligned with brand messaging and objectives.
• Utilise the HubSpot Content Optimisation System (COS) to manage and optimise content across multiple channels and platforms.
• Monitor and analyse content performance metrics to track effectiveness and make data-driven decisions to optimise strategies.
• Stay updated on industry trends, best practices, and emerging technologies in Content Marketing to drive innovation and maintain a competitive edge.

Qualifications:

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• Proven experience in Content Marketing roles with a focus on developing and executing content strategies to drive engagement and conversions.
• Proficiency in using content management systems (CMS) and marketing automation platforms, with specific experience using the HubSpot Content Optimization System (COS) preferred.
• Strong writing and editing skills with the ability to craft compelling and audience-centric content across different formats and channels.
• Excellent project management skills with the ability to manage multiple projects and deadlines simultaneously.
• Analytical mindset with experience in measuring and analysing content performance metrics to drive insights and improvements.

Location and Work Environment: This is a hybrid role based in Yorkshire, offering the flexibility to work remotely as well as in our office. Our office provides a collaborative and supportive environment where you'll have the opportunity to work alongside a passionate team dedicated to driving innovation in online education.