Content Marketing Manager

We’re on the hunt for a skilled Content Marketing Manager who brings passion and expertise to our team, aiming to drive outstanding outcomes for our clients.

In our role as a forefront runner in the digital marketing domain, we recognise the crucial impact of content in empowering businesses to succeed online. With this in mind, we’re in search of a remarkable candidate capable of leading our clients’ content initiatives, enhancing their digital footprint, overseeing our team of content creators, and delivering measurable success.

Note: When submitting your CV, could you also include examples of previous projects and work? This can be done via a link in your CV or multiple file submissions.

Location: Sheffield. Monthly and/or bi-monthly trips may be required to the DMP Chester office. On-site meetings with clients may be required.

Working Set up: Full-Time. Hybrid Working. This role offers hybrid working with a minimum requirement of three days in-office during probation or depending on business requirements. After successful probation, office days will be subject to agreement.

Annual Salary: £32,000 – £36,000 Basic + Bonus, Benefits & Progression. Package dependent on experience.

Generous Training Offering that Includes:

• Training hours and support (Varies depending on experience)
• Weekly meetings with SEO Head/ Content
• Exposure to a variety of clients/training and tasks
• Access to online courses paid for and available to pursue during working hour
• Access to industry conferences

Bonus incentives also exist for:

• New 5-star reviews from clients
• Bringing in new clients
• Client retention/renewal
• Department performance

Why Join Us:

• Competitive salary and benefits package.
• A supportive and collaborative work environment.
• Opportunities for career growth and professional development.
• Exposure to a diverse range of clients and industries.
• 5* review bonus.
• Access to Financial and Pension Advice.
• IT equipment provided.
• Access and exposure to leading software.
• Be part of a new and fast-growing business that is recognised and supported by the Barclays High Growth team. Opportunities to contribute towards future business ambitions.

Equipment Provided:

• New Windows Laptop
• New monitor
• Keyboard and Mouse
• (Other equipment will be available at office locations)

About Us

Digital Media Partner specialises in Digital Marketing Services, including SEO, Graphic Design and Animation, Web Design and Development, Content Writing, Social Media Marketing, and White Label services.

Depending on their business goals and objectives, we tailor our approach to each client. Our aim isn’t to just get a website to rank or look nice– we want to deliver leads and sales with the help of our services.

We are looking for a talented and dedicated Content Marketing Manager to join our team and help us deliver exceptional results for our clients.

We’re at a pinnacle point in the business, and we’re about to level up after investing in internal processes, structure and growth. One of the biggest upcoming advances will be in purchasing a new HQ office building in Sheffield; this will be a dedicated building project where we intend to expand DMP operations, something we’d like all new team members to be part of. We’re approaching year 4 of business registration with office locations in Chester, Sheffield and Nottingham. We have been recognised and backed by the Barclays Business High Growth team, and we intend to expand our green initiative as an environmentally conscious business in the near future.

The Person

We’re on the lookout for an ambitious leader with a passion for driving success and progress in our dynamic team. As the Content Marketing Manager, you’ll play a pivotal role in our rapid growth trajectory. We need individuals who are ready to roll up their sleeves and deliver outstanding results.

This role demands autonomy and a strong sense of ownership, both in managing tasks and guiding the content writing team. Collaboration is key, as you’ll interface with various departments and freelancers to achieve our goals. At DMP, we welcome all ideas and questions, but we’re especially keen on candidates who can bring fresh perspectives to enhance our processes and services. Staying abreast of the latest digital trends is a must.

You’ll be the torchbearer for DMP, elevating our brand visibility and contributing to our marketing initiatives. This position isn’t for the faint-hearted—it requires someone who thrives on challenges and is eager to carve out their career path. Expect full support from the director and other department heads as you take charge of the content department.

If you have a ‘sky’s the limit’ mindset and a hunger for making a tangible impact, this role is tailor-made for you. We’re not in the business of coasting; we seek individuals who are motivated, loyal, and committed to their professional growth. With our uncapped earning potential, your rewards will directly correlate with your contributions. As the department flourishes, so will your role and earning prospects.

The Role

The Content Marketing Manager is a pivotal role within DMP, focusing on steering the content strategy, creation, and distribution across various platforms to align with the client’s goals. This role is responsible for crafting compelling narratives, overseeing the production of high-quality content, and ensuring that all content efforts support brand messaging, engage the target audience, and contribute to business objectives such as lead generation, customer engagement, and brand loyalty.

Key responsibilities include developing a cohesive content strategy, managing a team of content writers, editors, and content strategists, and collaborating with other departments like SEO, creative, and marketing to ensure a unified approach. The Content Marketing Manager must possess a strong editorial background, SEO knowledge, creative storytelling skills, and a strategic mindset to identify trends and opportunities that can be leveraged through content.

In addition to content creation and management, the Content Marketing Manager is also instrumental in business development. They actively promote the value and impact of their division’s work, showcasing successes through case studies and thought leadership to attract new clients and projects. This role requires a proactive approach to exploring new content formats and channels, adapting content plans to meet changing market demands, and continuously improving content quality and effectiveness.

Key Responsibilities:

In addition to overseeing certain aspects of the team and department, the ideal candidate will possess hands-on experience in content writing and be ready to step in and handle specific tasks as needed.

Team Management:

Manage recruitment and set clear goals aligned with company strategy. Foster communication, provide guidance and delegate tasks based on strengths. Encourage creativity, set realistic deadlines, and offer constructive feedback. Empower decision-making, prioritise work-life balance, and lead by example.

Client Management:

Understand client objectives, audience, and brand voice to guide content strategy. Maintain transparent communication, manage expectations realistically, and tailor strategies to align with client needs. Demonstrate value through measurable results and proactive recommendations. Welcome feedback, adapt to changes, and cultivate strong client relationships for long-term success. Regularly analyze performance and aim for client retention and acquisition.

Project Management:

• Utilise our project management tool to document progress, track deadlines, and communicate updates with the team.
• Ensure all content projects are delivered on time and meet or exceed client expectations.
• Communicate effectively with internal teams, build strong relationships, and support teammates where required.
• Report on progress for internal use and client-facing scenarios.

SEO Content Creation:

• Create and manage the creation of high-quality, SEO-optimised content from your team for a diverse range of clients, adhering to our content process from research and ideation to final delivery.
• Manage and conduct keyword research and competitor analysis through the team to ensure content is strategically aligned with client objectives.
• Champion collaboration with the SEO division and other departments to create a cohesive digital marketing strategy, recognising the synergy between content and SEO.
• Stay up-to-date with SEO best practices and algorithm updates to continuously improve content effectiveness.
• Work with Creative and SEO teams to create Case Studies for DMP website.
• Research and produce blogs regularly for the DMP Website.

Social Media Management & Content Production:

• Take ownership of social media projects for clients, including content creation, scheduling, and engagement.
• Stay informed about the latest trends and algorithmic updates in social media marketing to provide innovative strategies and tactics.
• Develop a Social Media plan for DMP to increase brand visibility and awareness. Actively encourage the team to post.

Reporting:

• Prepare comprehensive social media reports that align with client priorities and objectives.
• Analyse data, draw insights and make data-driven recommendations for ongoing improvements.
• Ensure project management tools have up-to-date and relevant reporting.

Qualifications & Experience:

• Excellent written and verbal communication skills in English (UK), although content is created for US-based clients, so flexibility is key.
• Proven experience in content writing, with a strong understanding of SEO principles.
• Proficiency in using project management tools like Monday.com.
• Comfortable and confident in client-facing roles, with the ability to build rapport and manage expectations.
• Demonstrate expertise in social media management, including familiarity with various platforms and trends.
• Strong analytical skills and the ability to translate data into actionable insights.
• High attention to detail and a commitment to meeting deadlines consistently.
• Ideally, a minimum of 5-7 years of Content Marketing experience or similar.
• Experience in managing teams.
• Any qualifications that underpin the experience are preferable but not essential.

Key Attributes:

• Content Strategy Development and Marketing: Crafts and markets a comprehensive content strategy that aligns with the audience’s needs and business objectives, effectively communicating this strategy to attract new clients for customers.
• Editorial Leadership and Client Communication: Demonstrates exceptional writing and editing skills, with the ability to convey the value of content services to clients and articulate content strategies to stakeholders.
• Autonomous Division Management: Leads the content division autonomously, fostering a culture of creativity, accountability, and strategic alignment with the company’s goals.
• Proactive Content Innovation: Continuously seeks new content opportunities and trends, proactively integrating them into the content strategy to stay ahead of the industry curve.
• Analytics-Driven Content Optimisation: Employs content metrics to guide strategy adjustments, demonstrating content’s role in achieving business goals to clients and the internal team.
• Cross-Division Collaboration: Champions collaboration with the SEO division and other departments to create a cohesive digital marketing strategy, recognising the synergy between content and SEO.
• Client Engagement and Portfolio Expansion: Engages effectively with prospective and existing clients, presenting tailored content strategies and exploring opportunities to expand content services.
• Adaptability and Editorial Excellence: Adapts content strategies based on evolving market trends, maintaining a high standard of editorial quality and relevance.
• Communication Skills and Team Leadership: Communicates content visions and strategies clearly, motivating and leading the content team to achieve excellence.
• Innovative Problem-Solving: Applies creativity in addressing content-related challenges, enhancing content delivery and impact.

What Good Looks Like:

• Engaging and Relevant Content: The individual leads the creation of high-quality, engaging content that resonates with the target audience and supports business objectives.
• Strategic Content Planning: Successfully develops and executes a content strategy that enhances brand visibility, engagement, and conversion rates.
• Team Inspiration and Growth: Inspires the content team, encouraging creativity and innovation, and supports their professional development whilst also managing sub-contractors effectively.
• Effective Cross-Departmental Projects: Collaborates effectively with SEO, creative, and web development teams to produce cohesive and impactful content.
• Positive Audience Engagement: Achieves high levels of audience engagement, as evidenced by metrics such as time on site, impressions, social shares, ranking increases, leads, social engagement and comments.
• High Client and Stakeholder Satisfaction: Receives positive feedback from clients and stakeholders for deliverables that meet or exceed expectations. This is also demonstrated through positive feedback and 5 star ratings.
• Proactive Project Management on monday.com: Proactively uses monday.com to manage content calendars, assignments, and deadlines, ensuring everything is systematically organised and accessible to the team and relevant stakeholders.
• Engagement and Business Growth: Actively showcases the content division’s strengths and successes through compelling case studies, engaging thought leadership pieces, and strategic Content Marketing. Demonstrates a proactive approach in identifying and pursuing new business opportunities, effectively communicating the unique value proposition and results-driven approach of the content team to prospective clients.

What Bad Looks Like:

• Inconsistent or Off-Brand Content: Produces content that is inconsistent, off-brand, or fails to engage the target audience, resulting in poor performance metrics.
• Lack of Strategic Focus: Fails to develop or adhere to a clear content strategy, leading to disjointed and ineffective content efforts.
• Team Dissatisfaction and Stagnation: Poor leadership results in a demotivated content team with little opportunity for growth or innovation. Missed deadlines from the team and/or subcontractors.
• Isolation from Other Teams: Works in isolation, missing opportunities for integration with SEO, creative, and web development initiatives.
• Negative Audience Feedback: Content receives negative feedback from the audience or fails to generate engagement, indicating a misalignment with audience needs and interests.
• Inconsistent Use of monday.com: Inconsistently logs content projects and tasks on monday.com, resulting in disorganisation, missed deadlines, and a lack of clarity on project statuses.
• Neglect in Business Development: Displays a lack of initiative in promoting the content division or exploring new avenues for business growth. Fails to highlight the team’s achievements or utilise content as a tool for attracting new clients, resulting in missed opportunities and a stagnant client base. Shows a reactive stance towards business development, with little effort made towards outbound marketing or engagement with potential clients to bring in new business.

Job Types: Full-time, Permanent

Pay: £32,000.00-£36,000.00 per year

Benefits:

• Casual dress
• Company pension
• Financial planning services
• Transport links
• Work from home

Schedule:

• Flexitime
• Monday to Friday
• No weekends

Supplemental pay types:

• Bonus scheme
• Performance bonus

Education:

• Bachelor's (preferred)

Experience:

• Content creation: 3 years (required)

Language:

• Native UK English (required)

Location:

• Sheffield, S1 2EA (preferred)

Willingness to travel:

• 25% (required)

Work Location: Hybrid remote in Sheffield, S1 2EA