Content Strategy Planning Manager

Content Strategy Planning Manager

Cytoplan is a leading supplements company committed to providing high-quality, scientifically researched nutritional supplements to enhance the well-being of our customers. Our dedication to health and wellness is reflected through our wide range of products designed to meet the diverse needs of our clientele. As we continue to grow, we are seeking a talented and innovative Content Manager to join our dynamic team.

Location: Hybrid - office based in Blackpole, Worcestershire 3 days per week.

The Role

As the Content Strategy Planning Manager for Cytoplan, you will be responsible for creating, managing, and optimising a wide array of content to engage our audience and promote our brand across digital and traditional platforms. Your role will be crucial in driving our content marketing strategy, enhancing our online presence, and supporting our sales and marketing goals.

Key Responsibilities:

• Assist in developing and implementing a comprehensive Content Strategy that aligns with the company's marketing goals and brand identity.
• Produce high-quality, engaging content for various platforms including our website, social media channels, email campaigns, and traditional marketing materials such as brochures and flyers.
• Collaborate with the marketing, product, and sales teams to create content that supports product launches, promotions, and other marketing initiatives.
• Manage the content calendar to ensure timely publication of content across all channels.
• Oversee and edit content produced by team members and freelance contributors to ensure consistency and quality.
• Conduct SEO research and apply best practices to content creation to increase visibility and drive traffic to our digital platforms.
• Analyse content performance metrics and use insights to optimize future content strategies and campaigns.
• Stay up to date with industry trends and advancements in content marketing to keep our content fresh and relevant.

Person Profile

• Bachelor's degree in Marketing, Communications, English, Journalism, or a related field.
• A minimum of 3 years of experience in content creation, management, and strategy, preferably in the health, wellness, or supplements industry.
• Experience in leading a small team of competent marketers.
• Excellent writing, editing, and communication skills, with a keen eye for detail.
• Strong understanding of SEO, content marketing, social media, and digital marketing strategies.
• Proficient in content management systems (CMS) and analytics tools (e.g., Google Analytics).
• Creative and strategic thinker with the ability to translate complex information into compelling content.
• Ability to manage multiple projects simultaneously and meet tight deadlines.
• Passionate about health and wellness, with an interest in the supplements industry preferred.

Rewards & Benefits

• 45-50K plus discretionary bonus
• Flexi time outside of core hours
• Hybrid working
• 25 days holiday, with the option to buy and sell up to 3 days (for a fulltime employee)
• Contributory pension scheme
• 20 per month towards gym membership
• Access to 24-hour online doctor
• Complementary therapies
• Cycle to work scheme
• Employee assistance programme
• Brand spanking new offices!
• Lots more!

PLEASE NOTE ALL THIRD PARTY AND DIRECT APPLICATIONS WILL BE FORWARDED TO OUR RETAINED CONSULTANTS AT CULTURE RECRUITMENT GROUP.