Company

HurtigrutenSee more

addressAddressLondon, England
salary SalaryFreelance
CategoryAdvertising & Marketing

Job description

We are an iconic brand at the heart and soul of the Norwegian coast, sailing ‘The World’s Most Beautiful Voyage’ for over 130 years. Through our sailings, our guests don’t just travel Norway, they live its legendary landscapes, its culture, and cuisine.

Aboard with us are local Norwegians, who travel with us either on holiday or to visit friends and family along the coast, and international travellers who come for the fjords, mountains, and archipelagos Norway is so famous for, as well as the enchanting Northern Lights.

Our aspiration is to create heart-felt stories that resonate with our audiences, chronicling the beauty and culture of Norway, and the people who live, work, and visit this special part of the world.


You'll work together with a small team to steer our website texts and content marketing efforts towards higher rankings and increased visibility.

Key Responsibilities

  • Apply content strategy: Assist the in-house content team in collaboration with global marketing to develop and implement content tactics that bolster our brand messaging and align with our overall sales and marketing goals
  • Write SEO-optimised content: Craft engaging and keyword-rich copy for our website, including product landing pages, blog posts, and editorial articles, ensuring they align with our brand voice and captivate both humans and search engines.
  • Sub-editor support: Help the current Editor with duties related to managing freelance writers, proofreading and editing texts to a high standard, and upholding our tone of voice consistently and effectively.

Qualifications & Skills

  • A true wordsmith with proven experience of over five years as a copywriter, with a portfolio showcasing your skills across a diverse range of content.
  • A keen sense and grasp of how to authentically and subtly apply brand values and tone of voice guidelines to copy.
  • An understanding of SEO principles, keyword research, and best practices to steer content towards top search engine rankings.
  • A love of storytelling, bringing our travel experiences to life through captivating and persuasive narratives.
  • Creativity to craft engaging content that inspires wanderlust and drives conversions.
  • The ability to work with our editorial and marketing teams in a collaborative and flexible environment.

What’sin it for you?

  • Competitive salary and employee benefits.
  • Inspirational and friendly work environment in a dynamic team
  • Staff rates on our cruises to some of the most exotic places on the planet
  • Hybrid working arrangements
  • Modern and centrally located office in London

All applications must be in English*


    Play your part

    Inspire the Adventure

    Make tomorrow better


Hurtigruten Group is made up of Hurtigruten, HX, and Hurtigruten Svalbard. Together, we are the global leader in inspirational and sustainable adventure travel from the Arctic to Antarctica, employing 2,400 staff and crew from more than 50 diverse nationalities.

Hurtigruten is the historic core of the group, sailing and caring for the Norwegian coast since 1893 as one of the world’s great journeys. We are proud to be a much-loved icon for generations of Norwegians and to have a special place in the hearts of our guests from around the world.

Single-use plastic ban
Hurtigruten was the first major travel company to have removed single-use plastic from its entire fleet and our hotels.
Hybrid Explorer ships
Hurtigruten has two hybrid-electric powered expedition cruise ships that offer a 20% reduction of fuel consumption.
Beach cleanups
Hurtigruten Expedition Teams encourage guests to take part in beach clean-ups, which results in several metric tonnes of trash every year being removed.
Hurtigruten Foundation
The Foundation specialises in the conservation of endangered species, fighting against marine and plastic pollution.
Refer code: 3081587. Hurtigruten - The previous day - 2024-03-26 05:36

Hurtigruten

London, England
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