AddressWHAT YOU'LL DO
The BCG Newsroom Communications Senior Manager, Climate & Sustainability, is an earned media expert who plays in the traffic of agenda-setting ideas as an integral member of the BCG Newsroom. The BCG Newsroom is a hub for creating and shaping thought leadership content and amplifying BCG’s most important topics and assets across channels globally. The BCG Newsroom collaborates with local marketing teams as well as Practice Areas for shaping, identifying and amplifying content. The BCG Newsroom, a key element of Marketing and Communications, acts proactively and stays on top of recent external developments.
The BCG Newsroom Communications Senior Manager, Climate & Sustainability, will advance BCG’s agenda based on a deep understanding of and active engagement in current topics of interest for media, thought leading forums and a keen sense of future opportunity areas in climate and sustainability. This will be achieved through close collaboration with Practice Areas, local marketing teams and the BCG Newsroom team.
As part of this position, you will:
- Identify topics of interest for media in the areas of climate and sustainability that are of relevance for BCG and / or its content creation
- Provide input and recommendations regarding how and where BCG should weigh in in issues of the day as well as emerging topics related to climate and sustainability Track and forecast earned media as well as the thought leadership landscape – including target media/thought leader engagement priorities
- - with a deep focus on agenda setting of media, forums and influencers
- Collaborate cross Practice Area teams and Managing Partner and Directors on content creation (climate, sustainability, energy transition), media/forum prep and engagement
- Work with local marketing teams focused on climate and sustainability topics
- Push cross channel activation of key content, related assets and leaders
- Work alongside the BCG campaign media team
- Manage global PR agencies related to climate and sustainability topics Measure relevant key performance indicators for your campaigns/programs (i.e., share of voice/level of engagement for topics globally and in major markets)
YOU'RE GOOD AT
- Synthesizing earned media topics in the areas of climate and sustainability to develop highly effective and impactful new content together with Practice Areas/BCG’s content production unit Understanding the issues shaping today’s global news agenda and connecting them to BCG’s business priorities
- - including applying data/analytics to prove your case
- Growing and nurturing a network of strong international relationships with leading journalists, editors, columnists, opinion leaders, forums and influencers – including use of analytics to set strategy and track progress
- Writing talking points, press releases and presentations
- Working for and presenting to senior leaders
- Working collaboratively with multiple, culturally diverse teams (e.g., Practice Areas, local marketing teams)
- Self-motivated with strong creative and problem-solving skills Performing successfully in a fast-paced, intellectually intense, service-oriented environment
YOU BRING (EXPERIENCE & QUALIFICATIONS)
- 6+ years of experience preferred in press office of government/government agency/prominent corporate brand/non-government organization/publisher/think tank
- Professional experience in Climate & Sustainability related field a plus
- Bachelor in related field (e.g., Politics/Economics, Green Technology), MBA a plus
- A well-connected and driven individual with relationships and experience in developing partnerships with think tanks and leaders that operate in industry, government, academia, and non-profit spheres
- Deep interest/knowledge in climate and sustainability topics
- Strong network of journalists, editors, columnists of top tier media outlets as well as influencers
- A proven experience where collaborations originated in new thinking/content
- A proven track record in writing talking points, press releases, presentations
- A global perspective
- Excellent, authentic communication skills: Written, oral and active listening (including conversations and presentations to senior leadership) Experience in working successfully within a matrix structured organization
YOU'LL WORK WITH
The BCG Newsroom Communications Senior Manager, Climate and Sustainability, will directly report to the NAMR and Global Campaigns Communications Executive Director as part of the Topic Communications Expert Team in the BCG Newsroom. The BCG Newsroom Communications Senior Manager, Climate and Sustainability, will interface with global and local team members across the company, including leaders of business units and functional leaders (this includes Managing Director and Partners and peers like other managers within the Marketing and Communications function).
