CRM Analytics Manager

CRM ANALYTICS MANAGER

£50,000 - 60,000

MANCHESTER

Take on this managerial role within a data driven animal loving brand. Be a key player in the development of CRM strategy and the personalisation of customer experience!

THE COMPANY

A leading retailer within animal care with huge growth plans and a passion for pets! They are data driven and believe in growing their team through training and development as well as a people first culture that supports ambitious people. Plus you can even take your pet to the office!

THE ROLE

As the CRM Analytics Manager your focus will be to build and develop the CRM strategy, specifically you will have to:

• Develop and implement the marketing plan through CRM strategy
• Lead a small team in the development and growth of their skills within CRM
• Identify areas for optimisation in the CRM process through segmentation and segmentation models
• Use SQL (R/Python) to query data and work with large data sets to extract insights and new ways to increase the optimisation of current CRM Strategy

YOUR SKILLS

The successful candidate will have the following skills and experience:

• Strong SQL (R/Python) to query and code large data sets, being analytically minded and a passion for data led decisions
• Experience using a campaign management tool, Adobe campaign, Salesforce
• Great communicator and able to convey complicated technical terms in digestible language

THE BENEFITS

£50,000 -60,000 annual salary, flexible working and competitive benefits.

HOW TO APPLY

Please register your interest by sending your CV to Gerard Matthews via the apply link on this page.

Data Analyst, Data Analytics, SAS, Python, R, Data Modelling, Google Analytics, Adobe Analytics, Coremetrics, GA, AA, Clustering, Propensity Modelling, Segmentation, CRM, CRM Analytics, Marketing Analyst, Insight Analyst, Growth Analyst, Customer Analytics