Crm Coordinator

CRM Coordinator
University of York
£28,762 - £33,314
Fixed term maternity cover until Dec 2023
Full time – Hybrid
The key purpose of the role will be to coordinate the effective use of Dynamics 365 CRM and associated systems and processes in support of the University’s strategy for international student recruitment growth. You will play a lead role in identifying and developing opportunities for international lead capture, working with the CRM Manager to ensure data is collected correctly and is compliant with GDPR and other data quality requirements. Working under the direction of the CRM Manager, you will play a key role in the development of CRM and reporting systems to maximise the effectiveness of campaigns and deliver appropriate management information to CRM stakeholders.
The post-holder will work closely with the International Recruitment, Marketing and Technical teams to coordinate work and will be expected to contribute to the wider CRM work of the Department, and to the wider work of MRAO.
Responsibilities
● Work closely with the CRM Manager to develop robust processes to improve data quality in the CRM and associated systems.
● Manage the timely importation of leads into the CRM from events, web forms, or via campaigns run with external marketing agencies.
● Support lead generation and lead management services provided by external partners and processed through the CRM.
● Create and manage market segmentation for the successful delivery of all marketing email and SMS campaigns sent through the CRM and associated systems.
● Provide support, guidance and training to internal stakeholders using the CRM in relation to lead importation and data quality.
● Provide support to build and send marketing emails when necessary.
● Contribute to the development, analyses and interpretation of reporting within the CRM and Tableau to assess effectiveness and support continuous improvement of recruitment and marketing activity.
● The post-holder may from time to time be involved in other aspects of MRAO’s work, in particular providing staffing assistance at major Open Days and during confirmation and clearing. Experience The University of York are searching for someone willing to learn and get involved in a mix of data quality projects so experience of using a CRM system is needed but they understand you may have to learn their system in question.
#4368977