CRM Executive

CRM Executive needed to join our team, here at VML Enterprise Solutions. We are looking for a CRM Executive with a passion for data to join our marketing team. Working closely with the growth marketing manager and marketing director, you will be instrumental in helping to formulate VML Enterprise Solutions’ growth strategy by providing data and insights. You will be responsible for the day to day running of Salesforce Marketing Cloud and Sales Cloud. You will be responsible for database segmentation. You will create easy-to-read reports and visualise data where possible. You will use tools such as Google Analytics to help offer insights. You will be responsible for building and managing all CMS day-to-day operations, running email campaigns, building landing pages and Salesforce journeys. You will be a highly organised individual, committed to quality work and attention to detail. You will have a can-do attitude and bring new ideas and solutions to the mix.

You will be an established CRM Executive looking for a new challenge.

What you’ll be doing:

• Running Salesforce Marketing Cloud and Sales Cloud day-to-day operations.
• Bring CRM expertise to guide overall growth strategy.
• Creating reports for senior stakeholders, visualising data in graphs etc… where appropriate.
• Planning and delivering email communications to meet fast moving deadlines.
• Building landing pages (including careers page optimisations) as and when required to meet fast moving deadlines.
• Providing insights and recommendations in a timely manner to help growth strategy implementation.
• Data segmentation to ensure that marketing campaigns are correctly targeted for maximum conversion.
• Close collaboration with the growth marketing manager and new business team to help maximise new business opportunities / cross-sell and up-sell opportunities / database growth initiatives.
• A/B test and optimise where appropriate - present findings back in an easy-to-understand manner.
• Using tools like Google Analytics to provide insights (e.g., landing page metrics) and optimisations.
• Collaborating with various internal teams and stakeholders regarding data, email, and landing page requests.
• Be the leading voice and expert in CRM best practice.

What we want from you:

• Experience and expertise with Salesforce.
• Excellent communication skills both written and verbal.
• Proficiency using analytical tools such as Google Analytics.
• An eye for detail.
• High computer literacy with an advanced knowledge of CRM systems and Microsoft office.
• A great understanding of email marketing and customer journey map builds within an email platform.
• Experience building and optimising landing pages.
• A minimum of 3 years’ experience.

If you know some of this, even better:

• Experience building and optimising Google Ads.
• Experience building and optimising LinkedIn Campaign Manager campaigns.
• Using AI to increase Salesforce efficiency.
• Basic understanding of HTML.

Hybrid working:

• Hybrid working.
• We will consider flexible working.

What?we can offer you:

Alongside the opportunity to work with some of the most exciting brands around the world, we’ll also prioritise your career development and help you grow your skills. We’ll empower you to make a difference, allow you to be yourself, and respect who you are.

We offer a great benefits package including hybrid working that works for everyone, a discretionary bonus scheme, training opportunities, competitive pension, medical insurance, life assurance, social events, opportunities to buy and sell holidays, family friendly policies, discounts with hundreds of retailers and much more.

VML is a leading creative company that combines brand experience, customer experience, and commerce to create connected brands and drive growth. VML is celebrated for its innovative and award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Intel, Microsoft, Nestlé, The Coca-Cola Company, and Wendy's.

AT VML Commerce & Technology:

Our commerce and technology division houses strategic consultants, creative and technical architects and skilled developers and operators that together help some of the world’s leading organisations to deliver outstanding digital experiences across all major routes to market worldwide: marketplaces, online retailers, D2C, B2B and social platforms.?With over 4,200 experts in 55 operational centres across 34 countries, our capabilities span the entire buying journey from customer acquisition, through engagement, to conversion and loyalty, driving multi-channel growth for world-leading brands.?

If you need reasonable adjustments at any point in the application or interview process, please let us know.

At VML, we are committed to fostering an all-inclusive work environment that is both rewarding and career-forward. Our Inclusion, Equity & Belonging initiatives, alongside the VML Foundation, reflect our dedication to giving back and making a positive impact in our communities and beyond.?Our people are the heartbeat of our organization—creators, doers, innovators, makers, and thinkers—who drive not just marketing, but meaningful experiences that resonate in every action and interaction.?

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