I’m really excited to be working with a brilliant, well-known charity on the expansion of their marketing function. We’re looking for a CRM Specialist to join the team who will be integral to harnessing the potential of the charity's data-driven marketing to develop compelling campaigns. You’ll optimise use of Salesforce Marketing Cloud, working with Salesforce and other stakeholders to troubleshoot technical issues and streamline cross-charity processes. As Marketing Cloud Specialist, you’ll take a strategic and hands-on approach to digital product management, where you will be expected to own and develop product and data strategies, carry out A/B and multivariate testing, support up to 60 marketing cloud users, report on campaign performance and work closely with multiple stakeholders to develop a product roadmap for Marketing Cloud.
The role:
- Take a strategic, hands-on approach to digital product management
- Own the Salesforce Marketing Cloud roadmap, championing the in-platform data strategy and managing new capabilities
- Work with the Salesforce & Data Marketing Teams to design, review and update automated integrated email journeys within Marketing Cloud
- Utilise reporting and analytics tools within Salesforce Marketing Cloud to measure and analyse campaign performance.
- Work with the Salesforce & Data Marketing Teams to improve the efficiency and effectiveness of email marketing and stewardship through the strategic use of Marketing Cloud software
- Configure and customise Salesforce Marketing Cloud to align with the organization's marketing strategy to convert prospects
Key Requirements:
- Salesforce Marketing Cloud Email Specialist Qualification
- Salesforce Marketing Cloud Administrator Qualification
About You
- Proven experience as a Salesforce Marketing Cloud Specialist with a track record of successful implementations
- In-depth knowledge of Marketing Cloud functionalities, including Journey Builder, Email Studio, Automation Studio, and Data Extensions
- Experience of developing product roadmaps and delivering product strategies
- Experience working with a wide range of stakeholders to support their email campaigns
Benefits
- Hybrid working policy
- 30 days annual leave (plus bank holidays), with the option to buy or sell up to 5 days
- A flexible approach to working arrangements
- Access to our enhanced pension scheme
- Life assurance
- Discounted season ticket loan
- Access to various health and well-being schemes, including the employee assistance programme
If you’re interested in this excellent opportunity then please submit your CV today!