Crm/Senior Crm Manager

CRM/Senior CRM Manager - Ipswich - £40,000-£60,000 - Hybrid

Cloudscope are recruiting on behalf of a leading Suffolk based digital marketing agency, seeking an experience CRM Manager to be based in either Ipswich, London or Midlands. This role will involve delivering quality strategies for key accounts whilst acting as a go-to senior in the CX team. The role will be hybrid remote with occasional travel between office locations.

Main Duties & Responsibilities:

• Supporting and leading on new business pitches, existing client upsell opportunities and audits.

• Auditing, optimising, and migrating ESPs/CDPs and CRM Systems
• Leading, inspiring, and developing the skills of their existing Customer Experience team
• Leading on data platform partnerships. You'll manage the lead registration process, from monthly partner calls to certifications.
• Helping define and deliver the retention strategy to increase customer lifetime value for their clients. Developing multi-touch point, multi-channel communications strategies, spanning emails, push notifications, in-app messaging, SMS and on-site messaging.
• Deepening relationships with relevant teams across the business
• Leading customer journey sessions with their clients and presenting back strategies to implement and optimise the customer journey and the tech stack behind the business.
• Working with the Head of Customer Experience to lead segmentation across the business
• Planning, building, implementing and optimising automation series throughout the customer lifecycle.
• Developing testing strategies across lifecycle groups, including A/B/MVT testing that optimises performance of their campaigns.
• Overseeing the production, delivery and analysis of all BAU Campaigns (Email & SMS) from the initial brief to content, targeting, data selection, campaign deployment and reporting.
• Scoping the development, testing and deployment of new CRM channels, such as in-browser messaging, whatsapp or push notifications, aligned to the delivery of their customer proposition.
• Leading on the build, management and optimisation of client loyalty schemes.

The Candidate:

• Analytical, using data to influence your decision-making
• deep diving into customer, campaign and channel data, identifying opportunities to target new customer segments to drive a desired behaviour and to inform and evolve the direction of the full strategy.
• KPI driven, with excellent communication skills and exceptional attention to detail.
• Experience in managing large-scale and complex CRM activity across the full marketing channel mix.
• Data literate and understanding of GDPR regulations.
• The ability to write and deliver creative and robust Customer Experience strategies that command implementation both individually and as part of a team.
• A strong personal brand within the industry that may include the authoring of thought leadership, participation in conference speaking
• Experience R&D projects/tools that gain attention in the wider Customer Experience community.
• Experience with Customer Experience Platforms (Dotdigital, Klaviyo, Emarsys,Hubspot).

Our client maintains an exceptional team culture, excelling careers and providing key exposure to personal development in the digital marketing space. This role would suit an individual willing to contribute to this atmosphere.

We look forwarding to receiving your application and discussing the ongoing steps to potentially securing your new role.