Customer Data Platform Manager - Retail - £75,000

Customer Data Platform Manager

£65,000 - £75,000

London or Hampshire - 2 days in the office per month

A leading UK retailer are looking for a CDP manager to join their growing transformation team in London or Hampshire. You will be very aware of this iconic retail brand and I am sure you would have purchased their products before! They are going through an exciting digital transformation and are investing heavily into their Marketing and Customer teams.

The CDP Manager will sit in the wider CRM & Loyalty team. You will be responsible for best practice on the CDP and will design and build customer segments/ attributes within the tool. You will also maintain the CDP and ensure that it remains well organized. You will also work closely with the Data Science and Analytics teams.

You will need strong SQL skills for this role.

Responsibilities

• Drive awareness and understanding of the capability of the CDP and enable the business to utilize it within CRM and Performance
• Build CRM data attributes/segments in to the required specification for CRM
• Collaborate with Product Owners to support to achieving objectives, utilising their specialist knowledge
• Collaborate with CRM Managers and Data Analysts in the upfront planning of a CRM programme
• Have expert knowledge on the range of Customer Data sources (web data, mobile app data, sales data, geo-location data etc)
• Have a deep understanding of data capabilities and educate the wider marketing team

Experience

• Strong knowledge and experience using a CDP
• Experience in a CDP/ Data Manager position
• Ability to explain technical concepts to a non-tech audience
• Experience working closely with data analytics teams
• Strong SQL experience
• Ideally educated to degree level
• Worked with CRM teams