D2C Customer Retention Marketing Lead - Digital Investment Platform

Our client is a successful and growing Digital Investment Platform providing a range of products for UK retail investors including ISAs, SIPPs and JISAs. They are hiring a Customer Retention Marketing Lead to develop and deliver D2C customer loyalty/retention marketing campaigns and initiatives, including personalised engagement strategies. Other responsibilities include building out data and analytical capabilities, managing test and learn engagement approaches, developing a strong understanding of the competitive landscape and market trends in D2C investing, supporting customer acquisition focused campaigns, managing relationships with vendors including creative agencies and internal stakeholders, budget management and ROI reporting. The successful candidate will be a team player, possess a strong background in customer loyalty/Retention Marketing within D2C financial services, excellent project management, communication and stakeholder management skills and the ability to think strategically and tactically.