Data Analyst - Marketing

A Russell Group University in London is looking to bring in a Data Analyst - Marketing for 3-6 months. The Data Analyst will have a focus on market research and marketing insights to then make informed decisions as to how the directorate focuses their student recruitment activity efforts.

Client Details

Our client is a large and leading Russell Group University in London.

The team are in the office 2-3 times per week.

Description

The Data Analyst - Marketing, will have responsibility over the following:

• Provide market research and data insights to deliver actionable results for informing marketing and student recruitment activities.

• Lead on development of surveys, including idea generation, implementation, analysis and dissemination of intelligence.

• Lead on the management and implementation of Power BI and other data reporting system.

• Support the CRM team with detailed reporting and anaylsis on customer journeys and campaign performance.
• Produce impactful analysis on product development insights to inform go to market decisions.

Profile

• Ability to manipulate and analyse complex data (quantitative and qualitative), present trends and communicate findings in user-friendly reports and presentations.

• Demonstrable experience designing surveys for target audiences and conducting focus groups.

• Proficient use of statistics packages, such as SPSS, databases like MOSAIC/ACORN and other geo-demographic packages.

• Demonstrable background of working within marketing teams to support analysis of campaign performance.

• Excellent IT skills including spreadsheets, email, word processing, form building, databases and CRM systems.

• Confidence and ability to network and influence effectively with a wide range of stakeholders.

Job Offer

• 3-6 month contract.
• Start in Feb 2024.
• Hybrid working.
• Day rate contract.
• £34,000 - £40,000 dependent on experience.