Database Marketing Manager

Our Database Marketing team are pivotal to the success of our member 1-2-1 communications working closely with our Planning, Creative and Performance team. We are recruiting for Database Marketing Managers to lead a small team of communication experts, making the most of our different channels; email, mail, internet bank prompts, SMS, to support the member engagement strategy and allow us to deliver against Society KPIs.

Reporting into the Senior Manager you will lead the way in the timely and accurate delivery of our 1-2-1 communications including marketing, research, pro-active service and incident communications. You will ensure we have effective and resilient capability to achieve our marketing plan, we can apply our processes to support new 1-2-1 marketing requirements and we have effective governance to ensure members are contacted in accordance with their preferences.

This is an interesting and varied role in a busy team and will enable you get involved in projects which drive value in our marketing activities and help us be more efficient in what we do

At Nationwide we offer hybrid working wherever possible. More rewarding relationships are supported through our hybrid approach, bringing colleagues together across our UK wide estate, whilst also supporting generous access to home working. We value our time in the office to solve problems, to learn, and to feel connected.

For this job you'll spend at least two days per week, or if part time you'll spend 40% of your working time, at one of our offices. If your application is successful, your hiring manager will provide further details on how this works. You can also find out more about our approach to hybrid working here.

This role requires you to travel to our Swindon or London office 2 days a week

If we receive a high volume of relevant applications, we may close the advert earlier than the advertised date, so please apply as soon as you can

What you’ll be doing

You will own the operation of a defined set of communications via the available channels. You’ll work closely with other teams to ensure we can achieve planned activities and we have the capabilities – data, technology, skills – to improve our offering.

Ensuring our communications are compliant, and our processes are robust is critical so you will be a first point of contact for our controls governance, including as a Subject Matter Expert in resolving incidents. You will lead in regular review and testing of our processes ensuring what we do is accurate and can be evidenced.

Our marketing technology underpins what we deliver so you will facilitate improvements and troubleshoot issues to ensure minimal communications downtime. You will work closely with other Database Marketing Managers to ensure our technology and data enables us achieve our ambitions in member marketing.

We will continue to grow and evolve our marketing data so you will lead for your defined set of communications on gathering and prioritising requirements for our development teams to ensure that we work with a relevant, timely and trusted range of marketing data.

Your team consists of Analysts and Senior Analysts so you will lead and motivate the team ensuring workloads are managed effectively and the team have the skills they need.

About you

We’re looking for someone with the following skills, experience, and knowledge:

• Breadth of experience in a Database Marketing role: outbound and inbound channels, lead nurturing and marketing automation. The ideal candidate will have exposure to marketing technology such as Unica, Salesforce Marketing Cloud or Adobe Campaign.
• Proven experience of Database Marketing operations, from campaign briefing, execution to reporting ensuring that processes are effective, and we can evidence they are adhered to.
• Excellent understanding of Database Marketing concepts, metrics, and benchmarks as well as an understanding of how prospects, members, segmentation, and channel tactics integrate into broader acquisition strategies.
• Proven experience of data manipulation and transformation of large volume databases using SQL or SAS. Expert user of Excel.
• Highly data driven and technically fluent. Experience of driving improvements to data and systems. You will have worked on complex data change or systems projects as a workstream lead and Subject Matter Expert.
• Excellent working knowledge of Data Protection Legislation e.g., UK GDPR and PECR and how it is applied for marketing communications
• A high level of numeracy and critical thinking: you can quickly impact assess data requirements and work with stakeholders to find effective solutions. Able to pay attention to the detail alongside the bigger picture.
• Excellent team management skills. You can motivate a small high-performing team and work at pace to manage competing requests and priorities.

Experience of working with multiple stakeholders including external third parties. Excellent communication skills and

Our Customer First behaviours are all about putting customers and members at the heart of how we work together. You can strengthen your application by showing the behaviours that resonate with you, and how you might have already demonstrated these.

• Say it straight - This is about being honest and direct with good intent and saying what needs to be said in the room. It’s also about being clear, precise, and using language that we and, importantly, our customers and members can understand.
• Push for better - This is about aiming high and constantly looking for better in how we work together and serve our customers and members.
• Get it done - This is about prioritising what will have the greatest impact, being decisive and taking accountability for delivering on the end-to-end outcome.

We know applying for jobs can sometimes feel like you’re sending an application into a black hole. We review each application individually. So, it’s a good idea to call out your most relevant experience on your application to give yourself the best chance.

The extras you’ll get

There are all sorts of employee benefits available at Nationwide, including:

• A personal pension – if you put in 7% of your salary, we’ll top up by a further 16%
• Up to 2 days of paid volunteering a year
• Life assurance worth 8x your salary
• A great selection of additional benefits through our salary sacrifice scheme
• Gympass – Access to a range of free and paid options for health and wellness.
• Access to an annual performance related bonus
• Access to training to help you develop and progress your career
• 25 days holiday, pro rata

What makes us different

Nationwide is the world’s largest building society. With over 15 million customers, we have a relationship with almost a quarter of the UK’s population. We’ve got the scale to compete with the big banks, but we’re not a bank.  

As a building society, we’re owned by our members – that’s our customers who have their current account, mortgage or savings with us. It means we can do things differently to deliver our Purpose – Banking – but fairer, more rewarding, and for the good of society.  

When you work at Nationwide, you can experience that difference for yourself. You’ll be part of a high-performing, purpose-driven organisation that offers rewarding career experiences and a highly competitive range of benefits to match. You’ll also be joining us at an important time as we seek to reach more and more people in the UK. We want everyone in the UK to know that they don’t have to bank with a bank. They can choose a modern mutual instead.  

What to do next

If this role is for you, please click the ‘Apply Now’ button. You’ll need to attach your up-to-date CV and answer a few quick questions for us.

We respond to everyone, so we will be in contact shortly after the closing date to let you know the outcome of your application.

Please note that should you be successful in securing this role the job title on our internal systems will be Marketing and Corporate Affairs Manager. 

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