Job Title:Digital Account Manager (B2B Focus)
Work Set-up: REMOTE (2 days in the office a month)
Location: Stoke-on-Trent
Salary: Up to £40,000 per annum
About Us:
This is a leading digital marketing agency based in Stoke-on-Trent, renowned for our expertise in delivering exceptional Digital marketing solutions tailored to B2B clients. With a commitment to innovation, creativity, and client success, we are seeking a talented individual to join our team as an Digital Account Manager.
Role Overview: As a Digital Account Manager, you will play a pivotal role in driving the success of our B2B client campaigns by developing and executing strategic SEO and PPC initiatives. Leading a team of dedicated professionals, you will oversee the management of client accounts, ensuring the delivery of high-quality services and achieving measurable results.
Responsibilities:
- Lead a team of digital marketing professionals for clients, providing mentorship, guidance, and support to drive team performance and growth.
- Develop and implement comprehensive SEO and PPC strategies aligned with the unique objectives and challenges of B2B clients, leveraging industry best practices and cutting-edge techniques.
- Serve as the primary point of contact for assigned B2B client accounts, building and nurturing strong relationships, understanding client needs, and delivering tailored solutions to meet and exceed expectations.
- Conduct thorough keyword research, competitor analysis, and audience segmentation to optimize SEO and PPC campaigns for maximum visibility, engagement, and conversion.
- Monitor campaign performance metrics, analyze data trends, and provide actionable insights and recommendations for continuous optimization and improvement.
- Collaborate closely with internal teams, including creative, content, and analytics, to ensure alignment and integration of digital marketing initiatives with overall marketing strategies.
- Conduct regular performance reviews, set performance goals, and provide ongoing feedback and coaching to team members, fostering a culture of excellence and continuous learning.
Requirements:
- Minimum of 3 years of experience in digital marketing, ideally with a focus on SEO and/or PPC
- Proven track record of managing successful marketing campaigns for B2B or B2C audiances, driving measurable results and ROI.
- Strong leadership skills with previous experience in team management, including the ability to inspire, motivate, and develop team members.
- An understanding of SEO and PPC principles, strategies, and best practices, with proficiency in relevant tools and platforms.
- Excellent communication and presentation skills, with the ability to articulate complex ideas and strategies to both clients and internal stakeholders.
- Analytical mindset with a data-driven approach to decision-making, coupled with strong problem-solving skills.
- Self-motivated, proactive, and results-oriented, with a passion for delivering exceptional client service and achieving business objectives.
Benefits:
- Competitive salary up to £40,000 per annum.
- Hybrid work setup with one office visit required every fortnight.
- Opportunities for professional development and career advancement.
- Collaborative and supportive work environment fostering innovation and creativity.
- Company pension scheme and additional benefits package.