Digital Communications Manager - Counter Terrorism Policing

The post holder will be responsible for defining and implementing communications strategies for priority programmes and projects that contribute directly to CTP’s mission to protect the public from terrorism. You will work closely with colleagues across the national Counter Terrorism Policing network, as well as with senior police officers and police staff.

The successful candidate will be part of a highly motivated communications team, with the chance to learn from senior officers and police staff and work on one of the most important issues to the public. But you’ll also have the opportunity to draw on your own experience and initiative to plan and deliver communications that support wider organisational and operational objectives.

Key Responsibilities:

• Responsible for the delivery of the Digital Communications team strategy: including internal and external channels.
• Responsible for the ongoing maintenance, development and functionality of national digital channels (internal and external) ensuring they are current, remain up to date, and are accessible and engaging.
• Proactively seek opportunities for content development for year-round digital activity across CTP.
• Research and review digital market and audience trends to ensure that CTP is able to effectively engage with target audiences: Providing expert digital communication advice to seniors, the pillar and regional CT comms managers across the CTP network.
• To work closely with agencies to commission digital content creation and paid-for activity; to project manage the process to ensure the creation of relevant and effective content which can be implemented across CTP key internal and external digital channels.
• Line management responsibility for Digital Communication Officers and Student Interns with a proactive focus and commitment on promoting and support team and personal development.

Qualifications:

1. Formal journalism qualification at degree level.

Skills & Experience:

1. At least four years’ experience working in Digital Communications or campaigns, with a strategic approach to communications and a strong focus on evidence and insight.
2. A strong track record of using Digital Communications to tell stories, promote excellence and build high impact campaigns.
3. Able to work with external suppliers and manage budgets, timelines and high quality delivery.
4. Social media management across all major channels and experience of using management platforms.
5. Website management, using content management systems, including building and editing pages to ensure a focus on user experience and action.
6. Use of social and website analytics tools, such as Google Analytics, in-app social media analytics and professional insight tools.
7. Excellent understanding, with use case examples, of the Adobe Creative Suite, specifically Premier Pro, After Effects, Light Room and Photoshop.
8. Experience in creative content delivery. Experience in planning and developing innovative content.
9. Photography and videography skills, with an eye for good content.
10. Digital asset management skills.

Experience/Qualifications – Desirable

1. Expert understanding of Digital Communications.
2. Professional interest in the application of behavioural science to communications.
3. Proficiency in using analytical tools and data to improve communications outcomes.