Address
Form of work
SalaryJob title: Digital Content Producer
Salary: £34,042 per annum
Location:London, E1 (Hybrid working)
Contract/Hours: 35 hours per week, Permanent
Fairtrade Foundation are recruiting for an innovative Digital Content Producer.
We’re looking for a creative storyteller to craft content that not only illustrates the benefits of buying Fairtrade, but also inspires support for our work. Your ideas will have the power to connect consumers to the human stories of the farmers and workers behind their favourite products.
You’ll be part of the Digital Team, responsible for communicating across digital channels the range of Fairtrade products available to buy in the UK, as well as the influence and impact that Fairtrade makes as a movement for change.
You’ll have a minimum of 2 years’ experience producing Digital Content for websites and social platforms. Digitally fluent you have an active interest in social media content formats and trends.
Shortlisted candidates will be asked to share examples of their work when invited to an interview.
Fairtrade changes the way trade works through better prices, decent working conditions and a fairer deal for farmers and workers around the world.
Globally, across all Fairtrade members, we share a vision of a world in which all farmers and workers can enjoy secure and sustainable livelihoods, fulfil their potential and decide on their future. To achieve this we connect disadvantaged farmers and workers with consumers, promote fairer trading conditions, and empower farmers and workers to combat poverty, strengthen their position and take more control of their lives.
Fairtrade is a global movement with a strong and active presence in the UK, represented by the Fairtrade Foundation. Farmers and workers have a strong voice at every level of Fairtrade, from how they invest in and run their local organisations to having an equal say in Fairtrade’s global decision-making.
We are seeking passionate and enthusiastic candidates who share our vision for a better world, if that sounds like you, then come and join our movement for change.
The Fairtrade Foundation is an equal opportunities employer, offers flexible working and welcomes applications from all sections of the community.
We particularly welcome applications from candidates with ethnically diverse backgrounds, LGBTQ+ candidates and from candidates with disabilities, because we would like to increase the representation of these groups at this level. We want to do this because we know greater diversity will lead to greater results for producers and farmers around the world.
Closing date: 15th April 2024 (12pm)
Interviews will take place on w/c 22nd April 2024
Contract: Permanent
Role Purpose
Are you an innovative Digital Content Producer?
We’re looking for a creative storyteller to craft compelling content that not only illustrates the benefits of buying Fairtrade, but also inspires support for our work. Your ideas will have the power to connect consumers to the human stories of the farmers and workers behind their favourite products.
You’ll be part of the Digital Team, responsible for communicating across digital channels the range of Fairtrade products available to buy in the UK, as well as the influence and impact that Fairtrade makes as a movement for change.
You'll be combining your passion for storytelling with your knowledge of emerging digital trends, to create content that extends our reach and drives engagement.
You'll collaborate closely with the Senior Digital Manager and Social Media Manager on the creation, pitching, and production of content. You’ll also work alongside the Content Manager to research, source, and package content from our extensive library of assets.
Shortlisted candidates will be asked to share examples of their work when invited to an interview.
Key responsibilities and accountabilities
- Researching and producing engaging Digital Content and resources for the website and social channels, including blogs, short-form videos, and other multimedia content formats.
- Deliver content from marketing campaign briefs, as well as research and identify compelling stories from across the business to pitch into the Digital and wider Marketing team.
- Collaborate with the Media Team to identify opportunities to amplify news stories and press releases, contributing ideas to adapt stories for a general audience.
- Maintain and update the Fairtrade Foundation website, keeping it fresh, dynamic, and relevant.
- Field website requests to ensure content is aligned to business objectives, brand guidelines, web accessibility and usability.
- Manage the Fairtrade blog, creating relevant, evergreen, and popular seasonal content that is SEO optimised. Reviewing, reporting, and sharing insights to continuously improve the impact and effectiveness of blog content.
- Review and improve on-page and on-site SEO and make content improvement recommendations to keep key pages at the top of organic search.
- Co-ordinate digital production projects such as videos, podcasts, or other content formats briefed to external partners, freelancers, and agencies.
- Attendance at events and campaign launches to support the Social Media Manager with behind-the-scenes content, interviews and other content gathering activities.
- Work with the Senior Digital Manager and Social Media Manager to identify opportunities to pilot new Digital Content formats and/or platforms, collaborations, and influencers.
- Assist the Senior Digital Manager in the audit and migration of website content to a new global website.
- Work with the Senior Digital Manager to schedule the team’s editorial calendars and team project management tools and identify content gaps and requirements in the schedule.
- Support the Social Media Manager in content creation and scheduling of social media content.
- Provide social media scheduling and community management support to the Social Media Manager during peak periods such as key marketing activations and Fairtrade Fortnight.
- Work alongside the Content Manager to support digital asset management requirements and content tagging.
Person specification
Experience & Qualifications
Essential:
- 2+ years' experience producing Digital Content for websites and social platforms
- Digitally fluent with an active interest in social media content formats and trends.
- Basic knowledge of website content management systems to publish content.
- An understanding of optimising content for digital channels and the principles of writing for the web.
Desired:
- Experience filming short-form video on mobile including editing and captioning.
- Familiarity with content design principles, accessibility standards, UX, usability and SEO.
Knowledge & Skills
Essential:
- Ability to spot stories and adapt them for digital channels based on how social audiences consume content.
- A keen eye for detail and accuracy, with experience in quality-checking and proofing content before publication.
- Able to work within agreed brand and editorial guidelines.
- Well-organised, proactive, and able to prioritise own work.
- Able to work in collaboration with others across the team, and wider organisation.
- Ability to plan, schedule and co-ordinate Digital Content projects and deliver work in a regular and timely fashion.
- Flexible and able to respond professionally to changing briefs, deadlines, and priorities.
Desired:
- Comfortable with online digital tools such as Canva, quiz makers, and mobile apps for content creation and editing.
- Awareness of copyright, consent, and IP issues.
- Experience using Canva.
- Experience using Adobe Premiere.
Fairtrade Values
We want everyone to be ambassadors for the organisation and encourage staff & volunteers to speak at events which on occasion might be during evenings and weekends, to promote diversity, equality and inclusion in everything we do, and champion our values.
Fairtrade’s global values are: ‘Accountability’, ‘Integrity’, ‘Respect’ and ‘Partnership’. These values should be embedded in your work and behaviour, and any associated policies and processes adopted consistently.
At Fairtrade we are committed to the safeguarding and protection of children & vulnerable adults in our work. We will do everything possible to ensure that only those who are suitable to work within this environment are recruited to work for us.
Review Arrangements
The details contained in the Job Description reflect the content of the job at the date the job description was prepared. It should be remembered, however, that it is inevitable that over time the nature of individual jobs will change; existing duties may be lost, and other duties may be gained without changing the general character of the duties or the level of responsibility entailed. Consequently, the Fairtrade Foundation will expect to revise this job description from time to time and will consult with the post holder as appropriate.
