Digital Designer - Motion & Video - Luxury Jewellery Brand

 Digital Designer - Motion & Video – Luxury Jewellery  Brand

Location: London (Hendon Central),

Days in Office: Hybrid - 1 or 2 times a week depending on meetings

Salary: £25k - £40k

Benefits: Associated Benefits

When was the last time a business you engaged with or bought something from a brand advertising on Instagram or Tiktok? What made it stand out?

I’m willing to bet, you can’t really remember.

And yet you’re a Motion & Video Designer. So you should know better. Right?

Heck, you could do better! You just want the right brand to go do it with. Right?

How about this:

• A jewellery retailer which specialises in high-quality luxury goods
• Fast growth firm, offering a sustainable product
• They’ve already got around 1 million customers, and are looking to add more customers to their family.
• A full remit to create engaging motion on video content that's predominantly delivered across social.

Your audience will be discerning with expectations for high-quality content with similarly high production values. So an understanding of the luxury market and how customers tend to purchase is essential to the needs of this role.

This is retail, so the environment will be fast-paced with quick turnarounds to meet certain trading deadlines. Especially around specific calendar trading points like Black Friday, Christmas, Valentines, etc.

Projects can vary in complexity and scale, and can run between 2 weeks and be quite large. To be quite quick and fast and need just a couple of days to turn around. But with each, the output has to be on point and align to the brand.

The environment itself really similar to what you might find in a Growth Marketing or an eCommerce agency but in-house, working directly for the brand.

It’s a well-oiled machine which functions day-to-day very effectively and well organised.

ABOUT THE ROLE

The role is going to be working directly with the Marketing Director, she is a truly inspiring leader with a great marketing pedigree within premium and luxury brands.

You will work with them to help create a portfolio of engaging motion/video content, with the ambition to make Social Media a major customer acquisition channel.

Your role has a roadmap to grow and expand once you’ve hit key milestones in the company’s Digital Transformation.

The sky is the limit, with the opportunity for you to develop into becoming a Motion/Video expert who will keep an eye on trends and constantly be coming to the table with new ideas. The brand is particularly focused on short form video content and educating its customers on the world of sustainable diamonds and jewellery.

Another key part of this role will be to look at the business’ Social holistically.  They have a great foundation of Digital Design activity internally but are now looking for a dedicated professional who is an expert in Motion/Video to join the team. They want to build long term relationships with their customers, as jewellery is bought to mark life occasions. So they want to be front of mind when those occasions arise.

RESPONSIBILITIES

• Collaborate with the Senior Digital Designer to conceptualise and design print and digital media, emphasising video editing and motion design for paid advertising campaigns across TikTok, Instagram, Facebook, and YouTube.
• Develop animations, videos, and multimedia content that adhere to brand guidelines and project objectives, with a specific emphasis on optimising content for each platform's unique audience and requirements.
• Lead the editing and post-production process for video content, ensuring that each piece is polished and optimised for maximum impact across all paid advertising platforms.
• Craft visually appealing designs that effectively communicate with our target audience, leveraging your expertise in video editing to create compelling narratives.
• Stay abreast of design trends and best practices in video advertising across various platforms, including TikTok, Instagram, Facebook, and YouTube, to ensure our content remains innovative and competitive.
• Manage multiple projects concurrently and consistently meet deadlines, adapting quickly to the fast-paced nature of digital advertising.
• Support on other ad hoc digital design requirements and requests.

EXPERIENCE NECESSARY

• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, After Effects, Premiere Pro), with a strong focus on video editing and motion design for paid advertising campaigns across multiple platforms.
• Deep understanding of video editing principles and techniques, including the ability to tailor content for specific platforms like TikTok, Instagram, Facebook, and YouTube.
• Experience with creating content optimised for each platform's unique specifications and audience preferences, ensuring maximum engagement and effectiveness.
• Exceptional attention to detail and the ability to thrive in a fast-paced environment, where quick turnarounds and tight deadlines are common in the world of digital advertising.
• Excellent communication and collaboration skills, essential for working within a creative team and effectively executing paid advertising campaigns.
• Ability to take direction effectively while also demonstrating independent initiative, particularly in exploring innovative approaches to video advertising across various platforms.
• Outstanding organisational skills with the capacity to prioritise tasks and manage multiple projects concurrently, ensuring that deadlines are consistently met in the dynamic world of digital advertising.
• Relevant experience in a design role.

TO APPLY

If you think you’ve got what it takes, you can share your Linkedin profile or email me a CV – it doesn’t have to be up to date, we can work on that once you decide you want to take this forward.

Or, for a chat and more information please contact me on:

Max Tullis-Turner
Practice Lead, Digital
Blue Pelican
max@bluepelican.co m