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Form of work
SalaryWe are seeking a creative, highly motivated, and strategically minded individual to become our Marketing and Communications Manager.
Summary
Nurse Lifeline (NLL) is a registered charity founded in 2020 which focuses on improving the mental health, emotional well-being and resilience of nurses and midwives across the UK. We do this by providing a portfolio of unique listening services and resources ‘run by nurses and midwives for nurses and midwives.’ As a peer-to peer model, Nurse Lifeline is designed to provide a safe and non-judgemental space for the nursing and midwifery community to offload and decompress with like-minded professionals united by a common experience and shared understanding of what the callers are going through. We do this by providing a support line, an email service, and online resources. We might be a small charity, but we have the potential to make a national impact.
The primary objectives of the role are:
● To increase our reach amongst the nursing and midwifery community nationwide
● To grow our supporter base and increase engagement amongst partners, friends,
supporters and donors
ROLES AND RESPONSIBILITIES:
1. Marketing:
● Develop and execute marketing and communications strategies that align with the charity's objectives focusing on brand awareness, engagement, and growth.
● Substantially grow our online communities and engagement across all NLL’s social media channels.
● Create a sense of community and build relationships with passionate and influential individuals who can increase NLL’s impact.
2. Public Relations:
● Coordinate the charity’s response to all press enquiries.
● Cultivate relationships with journalists, particularly with the health and nursing press, and proactively pitch stories to secure media coverage that highlights the charity's achievements and impact.
3. Branding:
● Enhance and further develop Nurse Lifeline’s brand.
● Develop and deliver content including video for Nurse Lifeline’s website.
● Manage and ensure regular and timely website updates and ensure web content
added by team members and volunteers meets structure and brand guidelines.
4. Fundraising:
● Develop and implement fundraising campaigns and initiatives to attract and retain donors, sponsors, and partners.
5. Donor Engagement:
● Build and maintain relationships with donors through personalised communication,
thank-you campaigns, and stewardship efforts to ensure donor loyalty and support.
6. Storytelling:
● Craft compelling narratives and stories about the charity's work, beneficiaries, volunteers and impact to engage and inspire our audiences.
7. Content Creation:
● Produce high-quality content, including press releases, articles, social media posts, newsletters and video to showcase the charity's achievements and services.
8. Digital Marketing:
● Utilise digital marketing channels, including social media, email marketing, and online advertising, to promote the charity and engage with supporters.
● Keep abreast of digital marketing trends, emerging digital platforms and online spaces that could provide opportunities to increase brand awareness and income through class participation and donations.
9. Data Analysis:
● Monitor and analyse the performance/effectiveness of marketing and fundraising efforts, using data-driven insights to optimise strategies and achieve goals.
● Use data and insight to refine the approach to better serve and engage target audiences.
10. Collaboration:
● Work closely with cross-functional teams, including operations, volunteers and Trustees, to ensure alignment of marketing and PR efforts with the charity's mission.
PERSONAL SPECIFICATION
● Proven experience in marketing, public relations, and fundraising, in the non-profit sector, ideally in health-related causes.
● Demonstrated success in creating and implementing innovative marketing strategies.
● Strong understanding of donor acquisition and stewardship best practices.
● Excellent written and verbal communication skills.
● Have excellent experience and understanding of using online and off-line marketing
tools and techniques to increase the visibility, profile and reputation of our
organisation.
● Creative thinking and strong storytelling abilities.
● Strong project management and organisational skills.
● Ability to work independently and collaboratively in a team environment.
● Enthusiasm, energy and a positive attitude.
● Creative thinker with the ability to think strategically and analytically.
● Effectively self-manage the role and choose and prioritise the most effective
marketing activations to maximise time allocated.
● Passion for the charity's mission and a genuine commitment to making a difference.
HOW TO APPLY
The deadline for receipt of applications is 5pm on Monday 5 February 2024 though we encourage you to apply as soon as possible as we will be scheduling interviews as we get applications and reserve the right to close the job early.
To apply: Please send a CV outlining your career history and relevant experience for the role and a cover letter (no longer than 2 pages A4) outlining what has attracted you to apply for the role of Marketing & Communications Manager at Nurse Lifeline and what makes you the right candidate for the role.
As this role requires a lot of written communication, we would be keen to get a flavour of your previous work, particularly newsletters, email shots and examples of social media posts you have written. Please attach or include links to these in your application.
