AddressOverview
Digital Knowledge Technology Manager (12 month FTC)
Location : London - Bishops Square
We are currently recruiting for a Digital Marketing Technology Manager to join our Marketing department on a 12 month contract basis.
Department purpose
The A&O digital & technology team is leading on a game-changing digital transformation programme to reimagine and develop a best in class fully integrated client & employee experience across all of our channels.
Our market leading global Knowledge team operates with various tools to drive client engagement. One of these tools is our knowledge portal (AOhub) that offers a range of free online legal resources for internal and external clients/users. The AOhub can be accessed via a single login portal and offers access to a wide range of legal resources, including articles, case law, and legislation. A comprehensive guide section looks in-depth at areas of key interest such as lending, capital markets, compliance and competition. Via an integrated alerter service clients/users stay up-to-date with legal news and developments. All content pieces on the AOhub are produced by our experienced, global network of Knowledge lawyers.
The role of the Digital & Marketing Technology (MarTech) team is to implement and manage the firm’s integrated digital marketing communication channels. The team is responsible for the technologies that support core BD and marketing processes, and more broadly, manages our digital channels including our public and client websites, mobile apps, content libraries, social media, blogs, RSS feeds and news aggregators. These two areas of marketing technology activity support each other and overlap, helping to provide a 360° view of our interactions with a client.
Both teams work closely together as they both operate with tools to drive client engagement, aligned with key global trends and the firm’s strategic roadmap.
Role purpose
The Digital Knowledge Technology Manager is responsible for helping to deliver our strategy to harness cutting-edge technology:
- Work with leadership in Knowledge, Technology and Digital & MarTech to define and develop the strategic direction for a world-class client knowledge offering
- to deliver best-in-class processes and solutions, positioning Allen & Overy as market leading in this area with our clients
- to deliver resource and time efficiencies and an improved quality of work output by utilising relevant techniques and systems
This Digital Technology Manager role will support the Global Head of Legal Knowledge Tech to drive forward and successfully implement these key aspects of our strategy.
Key relationships
- Global Head of Legal Knowledge Tech
- Global Knowledge Community Lead
- Global Head of Digital & MarTech
- Global Practice Group Heads of Know How
- Marketing and BD teams globally
- The IT department, including change management and IT training
- Partners, Knowledge lawyers, fee earners and PAs
- External suppliers
Role and responsibilities
- Work with leadership in Knowledge, Technology and Digital & MarTech to define and develop the strategic direction for AOhub and other client knowledge channels, ensuring alignment with client and internal knowledge strategies and advising on technology best practice to inform best-in-class user experience across our platforms
- Owning the technology roadmap for client knowledge solutions and leading the delivery of a programme of transformation and continuous improvement
- Working with Marketing and BD teams to ensure the firm’s client knowledge offering meets & exceeds the needs of our clients and internal stakeholders
- Liaising with our Digital & MarTech team which handles the website aspects across the business to maximise synergies for produced content
- Acting as champion for AOhub and other client knowledge platforms; driving adoption amongst client and internal audiences
- Identifying, developing and maintaining the technical resources required to support our global client knowledge offering
- Acting as product manager for client knowledge platforms. This will involve:
- acting as primary point of contact for internal stakeholders
- developing best practice processes & training collateral for the platform
- acting as the key point of contact with the supplier for all business-as-usual activities and project work
- acting as a point of escalation for more complex queries
- Driving the adoption of our client knowledge platforms within the organisation through:
- Providing consultancy and sharing expertise with our knowledge content creators, understanding variations in legal practice and industry drivers and helping to bring change and buy-in for the use of our available technologies
- advising on integration with other (new/existing) platforms to improve business workflows and client engagement
- developing and promoting content lifecycle management guidance for content creators
- developing and promoting enhanced user reporting
- Liaising with our inhouse legal team on all legal, platform related aspects (data retention/cookies/ disclaimer/legal notices/privacy policy)
Data, insight, and analytics should sit at the heart of our decision making. Harness this insight to continue to learn, optimise, improve, and develop how we do things, driving efficient, automated ways of working and develop tailored user experiences.
Key requirements
- Understanding of the advanced use and development of knowledge related technology as well as lead generation and content related technologies in B2B industries
- An ability to translate complex technical knowledge into simple concepts and language
- Experience of managing external suppliers/agencies
- Excellent project management skills
- Experience of acting as an internal consultant or adviser
- Effective people manager and an ability to help and develop team members
- Superb communication skills; written and oral
- Responsive, proactive, and innovative
- Excellent interpersonal skills with all levels and across cultures
- Tenacity and commitment – focused on delivery and end results
- An ability to work under pressure
- An ability to pick up new technologies quickly
