Digital Marketing Assistant

From the commitment we pour into our homes, to the belief we bring to supporting amazing careers, a role at Persimmon is a springboard for Building Your New Possible. Discover new opportunities to grow, learn new skills and release your potential.

We’re Persimmon Homes, a FTSE 250 listed company and a leading UK house builder serving local communities across the UK and delivering around 10,000 homes a year. We have 29 operating businesses in England, Wales and Scotland, three house-building brands and three off-site manufacturing facilities.

We’re looking for people like you, and this could be your opportunity to start Building Your New Possible.

What is the role?

As we grow our marketing presence and capabilities in an increasingly competitive market we are looking for a well-rounded Digital Marketing Executive to join our Digital Marketing team.

The Group Digital Marketing Executive sits within the Group Marketing team which is part of the Customer Experience team. The role reports into the Head of Digital Marketing.

The purpose of the role is to support with the implementation and delivery of the Digital Marketing strategy and plan across all digital Marketing channels as part of the wider Marketing strategy, to support the delivery of business objectives.

The role will include:

• Work as part of the Digital Marketing team to deliver digital programs and plans in line with the overall brand marketing strategy and plan.
• Support the Paid Search and Social Media Manager and Digital agency in the day-to-day management of PPC activity to maximise lead generation for our developments.
• Co-ordinate the implementation of digital display activity to support Group campaigns and local marketing requirements
• Co-ordinate the creation and activation of paid social media for our regional teams (BAU and ad-hoc requests) - including liaison with Sales teams to agree messaging, creation and scheduling of ads and evaluation of performance
• Manage our Google My Business listings using Yext management platform
• Undertake website content updates where required
• Monitor on-going performance of all digital activity against KPIs and targets to ensure we drive leads and get maximum ROI
• Manage our digital analytics capabilities (GA, data studio, Hotjar, PowerBI, CRM) and monthly performance reporting.
• Ensure all digital activities are executed with quality, within brand guidelines and compliant with all industry regulations.
• Act as a point of contact for Digital Marketing, liaising with stakeholders within the business to answer queries, plan and deliver content updates, events, projects or campaigns.
• Stay up to date and connected with the latest developments across Digital marketing trends and industry best practice, contributing to the long-term development of our Digital Marketing strategy.

What we need from you?

• Previous experience in a broad Digital Marketing role - Industry experience is not a requirement, but a roll your sleeves up / can do attitude is essential.
• Technical: Able to demonstrate knowledge of the fundamentals of Digital Marketing and experience working in key digital channels - particularly paid search and social media marketing.
• Analytical: Good knowledge of GA / data studio. Strong analytical skills and ability to collect and interpret data, analyse program effectiveness and ROI. Experience creating reports/dashboards.
• Written and verbal communication skills: Excellent written communication skills including copywriting, spelling, proof reading and editing of various communication channels.
• Organisation and planning: Organised approach with proven ability to work to tight deadlines. Strong administrative and organisation skills, comfortable creating, maintaining, and delivering multiple plans/activities at the same time.
• Managing relationships and teamwork: Self-motivated, proactive, and able to work on own initiative whilst being a team player. Ability and willingness to be flexible and support wider team as required. Ability to multi-task, work well under pressure, build strong relationships with multiple stakeholders.
• Adaptability and flexibility: Comfortable with change and managing multiple priorities.
• Proficient in digital platforms and software systems: Website CMS, Social media management platform; Google Tag Manager, Google Adwords.
• Professional Marketing Qualification / Degree qualified.
• Computer literate - good knowledge of Microsoft Word, Excel (Pivot tables & V Lookups) PowerPoint.
• Graphic design & software experience e.g. InDesign, Adobe (desirable).
• Industry digital qualifications such as Google Analytics, Google Tag Manager (desirable).

What’s in it for you?

Salary and benefits package

• Competitive Salary (DOE)
• Pension
• Life Assurance
• Bonus
• Health Care

Persimmon has a Hybrid Working Policy for core roles in the business allowing staff on completion of probation to apply for home working up to 2/3 days per week.

When you join us, the future is yours to explore. You can realise your full potential through industry-leading training and clearly signposted career paths. Persimmon is where hard graft and team spirit means real variety, satisfaction and rewards. A place where you can be at your best, and even go beyond what you thought you were capable of. If this sounds like the place for you, apply today and start Building Your New Possible.

Persimmon are Proud Sponsors of Team GB

No Agencies please - Persimmon will not accept speculative CVs as a means of introduction

Persimmon is an equal opportunities employer. We are committed to encouraging equality, diversity and inclusion among our workforce and eliminating unlawful discrimination.

Our aim is for our workforce to be truly representative of all sections of society and our customers, and for each employee to feel respected and able to give their best.