Digital Marketing & Communications Officer

Graduate Recruitment & Engagement Team
Student Futures’ vision is to ensure that each of our students leave the University fully equipped to pursue their desired career and, whether a Careers and Skills Development Consultant, Placement or Employer Engagement or Graduate Recruitment specialist, this is the focus for of all our team.
We are passionate about ensuring our students find the right path for them. In a challenging and competitive graduate recruitment market, our Graduate Recruitment and Engagement Team connect employers with our talented students and graduates. We offer a wide range of activities throughout the year, such as graduate career events, networking events and employer presentations giving our students and graduates opportunities to engage with industry professionals and help set them up for success.
The Role
You will be responsible for the communications and marketing activity for all of Student Futures. This role will allow you to make an impact. You’ll be able to use your creative and innovative mindset to take the lead on all things creative and lead on the ‘look and feel’ of our digital presence.
As someone who has a passion for designing and creating compelling content, you’ll have the opportunity to showcase your vibrant and creative style, working on effective and imaginative content including digital media assets, asset production and communications using InDesign, our digital design programme. We trust that the content you create will be difference making and captivating so whether it’s a student, graduate, or stakeholder engaging with your designs and communications, they’ll be thinking that it ‘Must Be Napier’.
You will have the opportunity to work collaboratively with our ENU Marketing and Student Communications teams as well as our Student Futures Leadership Team to create and implement engaging, multi-channel communications and marketing plans that enhance our visibility as well as make a real impact to our digital presence.
We’re also looking for you to connect and collaborate with a wide range of our staff, students, and graduates, whether this is to create innovative opportunities or provide a key link to the student population.
This is an extremely varied role, ranging from working on a variety of projects to produce creative pieces of work like our CV guide, supporting the development of our LinkedIn and social media strategy, and working closely with our Student Futures Data Analyst to design, implement and analyse key data to increase our student/graduate engagement levels as well as SEO and analytics.
Sound like the right next move for you? Hear what Rachael has to say about her experience in the role:
"I thoroughly enjoyed my role as a Digital Marketing and Communications Consultant over the past two years in post, finding a great sense of satisfaction from the diverse projects and campaigns I get to be involved in. Being a part of the Student Futures team and seeing the impact the team have on a student's university journey has made the experience exceptionally rewarding and enjoyable and I wouldn't hesitate to recommend the role to anyone thinking about applying.”
What we’ll need from you
- An undergraduate degree (or equivalent) or equivalent relevant experience.
- Experience of working within a professional communications environment, meeting agreed objectives, deadlines and organisational priorities.
- Experience of both digital and print content design for a range of audiences.
- Experience with CRM software and the use of this to support with Marketing and Communications activities.
- Experience of ‘InDesign’ or equivalent digital design programme.
- Experience of designing and implementing large scale, multi-channel marketing, and communications plans.
- Experience of evaluating the effectiveness of key marketing/communication activities and using this to improve future processes.
- Experience of creating content for web page and social media use.
Our Benefits
Salary: £29,605 - £36,024 per annum, plus pay increases each year
Hours: 35 per week, Monday-Friday with flexible and hybrid working available
As the #1 Modern University in Scotland, Edinburgh Napier is here to make a difference. This is only possible because of the people that work here – it’s our people that make us great so it’s important that you are supported and rewarded.
We are committed to providing a wide range of benefits including:
- minimum of 41 days annual leave and the option to purchase additional annual leave
- employer pension contributions of 20.8%
- a wide range of learning and development opportunities
- opportunity to join our staff inclusion and support networks
- access to our benefits platform Vivup which includes huge range of discounts across the UK’s major retailers, health care discounts and Cycle to Work
- access to our Employee Assistance Programme
This role is an excellent opportunity for development with access to both internal and external training.
Additional information
Closing date: Sunday 28 January @ 11:59pm
Interview date: Thursday 8 February
Interviews will take place at our Sighthill Campus.
For an informal discussion about the role, please reach out to Fiona Forrest-Anderson, Head of Employer Engagement at F.Forrest-Anderson@napier.ac.uk.
Edinburgh Napier is committed to creating an environment where everyone feels proud, confident, challenged and supported and are holders of Disability Confident, Carer Positive and Stonewall Diversity Champion status.

Proud member of the Disability Confident employer scheme