Digital Marketing Consultant

• Shape, lead and deliver growth through digital of key business areas


• Play a key part in NFU Mutual’s digital transformation journey


• Hybrid working options with up to 80% home working 

We are looking for an experienced Digital Marketing Consultant to join our Group Digital team who sit within our wider Marketing and Digital Division. Working within an existing team of three, this is a new role where the focus will be on optimising the NFU Mutual website to support the growth of key areas of the business, including Commercial, High Net Worth and our investment offerings.

You will be responsible for the management of content changes made through the content management system, ensuring they follow user experience best practice and are regulatorily compliant. In collaboration with our web development partners you will shape the development of new journeys, releasing new functionality to the website as part of the website enhancement roadmap.

You will work together with Marketing Campaigns colleagues to lead and shape the creation of website assets in support of campaigns aimed at meeting our target customers’ needs and maximising lead generation through the website. You will work closely with teams within Group Digital, including Digital Insights and Analytics team to gain access to key data to help shape campaigns, optimise web journeys and refine the website enhancement roadmap. You will also work with teams from across the wider business, such as Underwriting, Sales and Proposition teams to ensure alignment with NFU Mutual’s risk appetite and the maximisation of business performance.

This is an exciting opportunity to join NFU Mutual on our digital transformation journey focusing on how we sell and market our products and enabling our customers to manage their products online. This role will shape and drive forward our digital offering across these areas.

You have proven experience within a similar Digital Marketing role, have experience of maintaining Content Management Systems and using Google Analytics data to track and interpret website performance. You will be a strong problem solver and a confident communicator with the ability to gain buy-in from stakeholders from across different business areas in your ideas, manage the delivery of campaigns end-to-end and optimise website customer journeys. You will also have experience of working with data, being able to analyse previous campaigns and customer journeys to inform future optimisation.

To join our team, you must have:

• Experience of working with a content management system


• Understanding of Digital User Experience Design principles


• Strong decision-making skills with a proactive approach to your work


• A good understanding of the marketing funnel


• Understanding of multi-channel marketing and how they interact and support digital

At NFU Mutual, we support an inclusive workplace and value all the differences that make us unique.  We celebrate the creativity and innovation that comes from diverse perspectives and experiences and share a common vision of doing the right thing for our customers and employees.   

We recognise that some candidates may experience barriers during  the recruitment process. So, we encourage candidates to discuss any adjustments or accommodations they need to be the best they can be throughout our recruitment process.

We're proud to be a Disability Confident Employer, a Race at Work and Women in Finance Charter signatory and welcome applications from people of all backgrounds, regardless of age, ethnicity, disability, neurodiversity, gender, religion, marital status, sexual orientation, or socioeconomic background.

When you join our team, you can expect a supportive culture and an attractive range of rewards and benefits including:  

• £40,000 - £45,000 depending on experience 


• Annual bonus (up to 17.5% of salary)  


• Contributory pension scheme, up to 20%, including your 8% contribution


• 25 days annual leave + bank holidays + buy/sell/save holiday trading scheme


• A Family Friendly policy that helps you balance your work and family responsibilities


• Access to savings at High Street brands, travel and supermarkets


• £20 contribution to a monthly gym membership – subject to T&Cs


• Health and wellbeing plan - cashback for dentist, opticians, physio and more


• Access to voluntary benefits, including health assessments, private medical insurance and dental insurance


• Employee Volunteering - volunteer in the community for one day each year


• Unlimited access to Refer a Friend £500 bonus scheme


• Life Assurance cover of 4 x salary


• Employee discounts of 15% on a range of NFU Mutual insurance policies. 

We’re one of the UK’s leading general insurance and financial services companies. For over 110 years we’ve put our customers at the heart of everything we do. Our people are just as important to us. We pride ourselves on being “a great place to work” and are one of only 57 companies across the globe, and one of only two organisations with headquarters in the UK, to receive a Gallup Exceptional Workplace 2023 award. We were also named in the LinkedIn Top 25 Companies List 2021, the Glassdoor Best Places to Work UK List 2023 and 2024, and were recognised as a certified UK Top Employer by the Top Employers Institute in 2023 and 2024.

We offer a supportive culture where we empower and inspire our people to perform, offer them opportunities to grow, and recognise and reward their contribution. Our people are proud to work for a company that respects them and their communities, and they trust us to be financially sustainable, so we are successful now and in the future.