Digital Marketing Executive

Digital Marketing Executive
Ecommerce / Online Retailer - Personal health products
Based from home with 2 days per week in the head office in Kiddermister
£28,000 - £32,000 Basic Salary, Bonus, great pension and other benefits
·Fantastic opportunity to work for a market leading ecommerce / retail health care products company getting involved in all Digital Marketing activities.
·Great role for someone with a strong Digital Marketing background that wants to make a real difference and progress their career
·Excellent progression opportunities as the company looks to grow and attack the market
The Company recruiting for the Digital Marketing Executive:
The company is a fast-growing, independent retail company (t/o £4-5million) that has provided the market with innovative health solutions for over 30 years. They consider themselves to be experts dedicated to researching and promoting only the most advanced and successful healthcare products. They specialise in new and innovative product development, sourcing and placement. With representation across all online channels and major marketplaces, offline response channels such as catalogue and national inserts, linear as well as Direct response TV and bricks and mortar retail, their reach continues to grow at home and across the globe. Whilst they continue to trade on a B2B front, the D2C side is where the really focus is with a rapidly expanding, expansive database. They are a compact team of 14 who, without exception, go above and beyond the parameters of their role descriptions. They employ people who are both able to plan and execute, often at a very micro level as they grow the business faster than the team. Work hard but definitely play hard is the order of the day, but above all they are an incredibly friendly and welcoming team, who pride ourselves on working towards a common goal of making everyday life easier for our customers.
The Role of Digital Marketing Executive:
Reporting to the Digital Marketing Manager, the role will appeal to someone who is looking to take the next step up in their ecommerce journey, who wants to build into a small, fast-growing company, to take ownership of and really 'own' crucial areas of the business. Working very closely with the Digital Marketing Manager, you will be responsible for researching and implementing website development to improve conversion rate online for the business. You will also plan and execute our email marketing campaigns, focusing on branding and selling product to our existing customer base. There will also be opportunities to assist in and contribute to other marketing channels and have real say on the direction the business moves in.

• Research and analyse industry trends, competitors, and customer behaviour to identify opportunities for website optimisation and enhanced user experience.
• Develop and execute strategies to improve conversion rate on site to boost online sales
• Manage and optimise email marketing campaigns, including segmentation, A/B testing, and performance analysis, to drive customer engagement and retention.
• Collaborate with all teams, including marketing, and product development, to ensure eCommerce strategies align with overall business objectives.
• Monitor website performance metrics such as traffic, bounce rates, and conversion rates using analytics tools, identifying areas for improvement and implementing solutions accordingly.
• Plan and execute promotional activities such as product launches, sales events, and seasonal campaigns to drive sales and maximise revenue opportunities.
• Stay abreast of eCommerce best practices, emerging technologies, and industry trends to propose innovative solutions and maintain a competitive edge in the market.
• Collaborate with the Marketing Manager to assist with other marketing efforts such as SEO, SEM and Social Media

The Candidate for the Digital Marketing Executive:

• Experience working in an ecommerce business or retail digital.
• Demonstrated experience in website management and optimisation.
• Strong proficiency in analytics tools, such as Google Analytics, to analyse website performance and make data-driven decisions.
• Creative flair with a keen eye for detail, capable of crafting engaging content and visually appealing website elements.
• Excellent communication and collaboration skills to work effectively with cross-functional teams.
• Ability to multitask and prioritise tasks in a fast-paced environment.
• Strong problem-solving skills and a proactive approach to identifying and addressing issues related to website performance and user experience.

The Package for the Digital Marketing Executive:
·£28,000 - £32,000 Basic Salary
·Bonus
·Pension
·On-going training, development and the opportunity to study professional qualifications
·25 days holiday plus stats
Please apply for this job online if you are interested and feel you fit the above criteria. The company are doing first interviews immediately and in the first instance please contact to John Ahearne at TalentTech Recruitment Ltd