Job Purpose: An exciting opportunity to join one of the very best employers in the UK as part of the growing Online team. You will work across market-leading retail brands like Max Spielmann, Timpson, Johnsons, and Snappy Snaps as our resident social guru. The ideal person will be a kind, creative, and confident individual with a passion for everything social media.,
Digital Marketing Support
- Lead contact for all digital enquiries and responsible for maintaining comms with the retail team to curate newsworthy content from branch colleagues
- Manage the social inbox and respond to enquiries
- Other ad-hoc Digital Marketing tasks to support the Digital Marketing Manager across channels including for email, influencer, PR and affiliates
- Assist the Digital Marketing Manager with weekly reports to share with senior stakeholders
Organic Social
- Work with the Digital Marketing Manager and Trading Manager to ensure that social media comms are aligned with current promotions and marketing campaigns on the Trading Plan & Commercial Calendar
- Plan, brief, and schedule posts across all brand channels working with the Digital Designer and Copywriter - where required. This includes interactive content with daily Instagram Stories.
- Maximise engagement and growth on our social platforms working to KPIs
- Continuous research of social trends using your creativity to identify how you could adapt trending soundbites and viral formats for our category.
- Liaise with Customer Support to manage our online communities
- Manage the relationship with the UGC content creator and Content ambassadors ensuring aligns with brand guidelines and is best in class
- Update Facebook & Instagram Shop with product feeds
- Monitor and report on the performance of social content using TikTok and Instagram Analytics along with other reporting tools
Paid Social
- Plan and build paid social campaigns primarily on Meta to drive sales and awareness
- Create weekly reports on performance with recommendations on the next steps
- Optimise ad sets for success with creative, budget, and audience testing
- Boost ad-hoc organic posts to increase reach and awareness to a targeted audience
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