Digital Marketing Executive (Email Specialist)

About the role

Pivotal are hiring! Our Email Marketing department and overall Marketing department are continuing to grow, and as a result we’re looking for a Digital Marketing Executive, with a specialism in email marketing.

Working alongside the Head of Optimisation and Email Marketing, your main role will focus on managing and growing all areas of the email marketing department. This includes account strategising, designing and building emails, full account set ups, copywriting and reporting as well as building up client relationships and delivering results.

Full training will be provided, but it is key to have a client-first, results-driven mindset. You will be expected to deliver work for clients in a fast-paced, demanding environment, with an easy-going and knowledgeable team around you to support you.

You will also assist with the delivery of different marketing strategies for our clients, which will include exposure to CRO (Conversion Rate Optimisation) and Content & SEO (Search Engine Optimisation), plus the opportunity to work on social media strategies and website content.

This is a fantastic opportunity for a proactive and enthusiastic team player to join the fastest growing Norwich agency and work with some incredible clients that include household names such as Euronics, Kelsey Media, Trusted Reviews and more.

Skills & Experience

Essential

• Excellent communication skills are required to build client relationships, so previous experience working with clients or customers is essential

• Exceptional organisational skills, you have the ability to handle multiple projects simultaneously and meet various deadlines

• A willingness to learn and take ownership of your work, demonstrating a strong initiative

• A keen eye for design, you will have previous experience of using design software such as Photoshop or Canva

• You will have a creative mindset, with a high level of attention to detail

• Excellent written English skills to produce engaging copy where required

• Strong analytical skills, with a fluency in Excel, to able to identify patterns and learn from data to take action

Desirable

• Experience in a previous E-Commerce or marketing role (in-house or agency) would be an advantage but is not essential

• Experience with creating and sending emails using software such as Klaviyo, MailChimp, DotDigital etc. Would be a great advantage

• Experience other E-Commerce software / platforms such as Google Analytics, Shopify, Magento 2, Amazon etc. Would be beneficial

• A degree (or other relevant qualifications) in relevant fields such as Marketing, Creative Writing or Graphic Design would be beneficial

Key Responsibilities

• Creating and managing email campaigns across a variety of industries, from strategy, research, design, all the way through to building and sending using our email software

• Developing and building dynamic email templates, optimised for different clients and devices

• Monitoring email quality and deliverability, general account maintenance

• Develop the overall email marketing strategy for our clients

• Writing concise and engaging copy including subject lines

• Compiling visual, comprehensive reports and audits for clients to report on performance

• Regular meetings with clients to discuss strategy

• Assist with other areas of the marketing department, such as CRO (Conversion Rate Optimisation) and Content & SEO (Search Engine Optimisation)

Why Pivotal?

Pivotal is a digital transformation agency that works with market-leading brands across the globe. We offer a range of digital solutions across websites, marketing and logistics, and we’re growing at a rapid pace. The marketing department has over doubled in size and offerings over the last 12 months and due to this growth, we’re hiring again!

Come join us as a Digital Marketing Executive in our dog-friendly, vibrant city centre office and receive the following:

• Salary DOE: £20,000 - £25,000

• Training and certifications across relevant skills

• Collaborative, supportive company culture with a close-knit team

• Opportunity to work with some fantastic clients across a variety of sectors

• 25 days holiday allowance

• Company pension scheme

• All equipment provided

• Monthly team building & workshop sessions

• Staff discount at The Yard Coffee

• A few 4-legged colleagues...

*Please note: This is a mainly office-based role, and we are looking for applicants local to Norfolk, UK*