Digital Marketing Executive

Digital Marketing Executive

Birmingham

Up to £34,000

Company Profile

A fabulous opportunity to join a midlands based leading manufacturer and supplier of pioneering heating and cooling solutions.   Starting life as a small family business, this organisation now has a global offering with pioneering technology keeping them at the forefront of their sector.

What will you do as Digital Marketing Executive?

• Drive lead generation through best Digital Marketing practices to engage with target audiences
• Run content marketing initiatives, creating landing pages, shooting and editing videos and images, liaising with creative agency partners
• Manage the social media calendar
• Delivery of multi-channel digital campaigns that resonate with customer audiences
• Coordinate and collaborate with internal teams and agency partners to produce high-quality content
• Utilise tags and conversion tracking to monitor and improve lead journey
• Provide deeper insights; showcase lead generation, ROAS and ROI; enhance conversion rates
• Track and optimise campaign performance and prepare KPI reports
• Optimise website user journey, including reviewing website usage, entrance, drop-offs and bounces to optimise and drive conversion
• Manage website updates including publishing new product pages, news, blog, case studies
• Coordinate requests for Digital Marketing support tickets from across the business

What do you need as Digital Marketing Executive?

• Experience in a similar B2B Digital Marketing role is essential
• Digital marketing qualification or marketing qualification is desirable
• Experience in the manufacturing industry is desirable
• Familiarity with Google Analytics (GA4), Google Search Console and Google Tag Manager, LinkedIn Campaign Manager and Google Ads
• Working knowledge of social media scheduling tools such as Hootsuite
• Familiarity with a CRM, HubSpot, WordPress, Adobe Creative Suite (particularly InDesign, Photoshop, Illustrator and Acrobat)

What’s on offer?

• 25 days annual leave (plus bank holidays)
• Competitive salary
• Access to Employee Assistance Program
• Pension scheme
• Flexible working policy
• Free on-site parking
• Professional development and training

ID:- 7723