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The Savoy, a Fairmont Managed Hotel, is one of the world's most iconic hotels. A renowned leaders in the hospitality industry, The Savoy has a reputation for outstanding service and excellence. Originally built in 1889, the hotel has a rich history and has played host to royalty, world leaders and legends of the stage and screen. Today, colleagues pride themselves on being innovative and inspirational, delivering the very best in five star luxury. Passionate about developing and promoting talent, The Savoy offers unwavering support and recognition to colleagues, as well as having a very competitive benefits plan.
Job Description
Job Title: Digital Marketing Executive
Department: Sales & Marketing
Inspired and Supported by: Digital Marketing Manager
Your purpose will be: To represent our storied and glamorous hotel in the heart of London, supporting the digital strategy and shaping and driving the social media strategy to enhance The Savoy’s brand image, drive engagement, and elevate the guest experience.
You will be accountable for (but not limited to):
Taking ownership of the content creation and distribution on organic social channels (Instagram, Facebook, LinkedIn, TikTok)
Maintaining a content calendar to align with the overarching social media strategy of The Savoy
Community management of organic social media channels
Monitoring industry trends + best practices, as well as competitor activities, and making appropriate recommendations regarding social media strategy.
Suggesting and testing new creative assets and strategies
Testing assets to continue to evolve and optimise our presence in the organic social space
Creation of monthly reports and detailing performance metrics, analysing all channels and results of influencer collaborations etc.
Maintaining website updates / listings / review platforms / OTAs, ensuring all content across digital channels is representative of The Savoy’s current brand positioning and offering.
Content planning and creation for monthly email marketing.
Management of online retail offering
Qualifications
What you will need to do in this role?
Please note that we believe in flexibility and multi-skilling, and you may be asked to do different tasks from time to time to enable us to meet the needs of our guests and colleagues.
Proven experience in a similar role within the luxury sector.
Previous experience managing high profile social media channels and reputation management skills
Previous experience using CMS systems to maintain and update a website
Proven track record of designing and executing successful social media campaigns
Previous experience with reporting platforms
Photography and content capturing skills
Excellent attention to detail
An eye for a pleasing aesthetic across social
Highly organised, and able to thrive in a dynamic, constantly changing environment
Excellent written and verbal communication skills
Proactive and solution focussed approach
Teamwork and strong communication skills
Additional Information
What’s in it for you?
- Competitive salary and benefits including pension and life assurance
- 31 days of holiday including public holidays (increase to 33 days after 5 years)
- Cashback scheme for everyday wellbeing/healthcare expenses including Perkbox
- Special rates for Savoy colleagues and their friends & family and discount across Accor hotels worldwide
- Fantastic colleague rates in Fairmont and Raffles hotels worldwide that includes friends & family
- Free stay at The Savoy after successful completion of probation
- 50% discount at our iconic American & Beaufort Bars
- 50% discount at our world-famous Afternoon Tea
- 50% discount at our spa and florist
- 50% discount at Gordon Ramsay's River Restaurant and Savoy Grill
- 20% at Gordon Ramsay restaurants outside the hotel and restaurant 1890
- Laundry services & dry cleaning for uniformed and non-uniformed colleagues
- Colleague gym facility and Virgin Active gym membership discount
- Employee assistance programme
- Annual optician reimbursements for eye tests and glasses
- English language classes
- Colleague restaurant
- Local F&B, retail and gym discounts
- Interfaith prayer room
- Wellness room
- Cycle to work scheme
