Digital Marketing Lead, Europe

The Digital Marketing Lead will have the following high level accountability:

Development of the regional Digital marketing model

• Work with the Group Marketing function to develop and agree the optimal Digital Marketing model for the Europe region for Pest Control and Hygiene businesses.
• Monitor the outside digital world to ensure we understand any changes in the landscape (including Google, advertising and competitive trends).
• Discuss and gain alignment around the model and plans to deliver it with each country.

Delivery of Digital Marketing plans

• Coordinate all planned activity with Group Marketing and country teams
• Carry out regular reviews with the relevant teams to ensure progress vs plan
• Provide leadership around any required changes to our model as a result of external environmental changes
• Manage the regional website to deliver core content consistently across the region.
• Ensure best practices are shared between markets

Increase effectiveness of Inbound Marketing activities

• Lead the definition of annual inbound marketing plans with Markets
• Provide support to the countries to enhance the impact and performance of inbound marketing activities (email campaigns, webinars, use of social media)
• Ensure the region deploys and uses leading technology solutions to create an inbound ecosystem

Delivery of performance reporting

• Create and implement a regional Digital Marketing performance monthly report.
• Support the development of robust end-to-end reporting to enable better decision making based on ROI for Digital Marketing activities.