Digital Marketing Manager

Title:Digital Marketing Manager
Location: Greater London
Industry: Retail
Salary: Up to £60,000 p/a + benefits
Digital Marketing Manager Overview: Forsyth Barnes have partnered with a well-established and scaling Retailer on their search for an experienced Digital Marketing Manager. The business is on the forefront of apparel with a strong online / DTC presence.
This is a position that will be responsible for the management of paid and organic online channels across UK, US and Europe across various channels including Paid Search, Paid Social, Affiliates, Organic Search and Marketplaces. You will be required to have hands on experience with a strategic mindset.
Digital Marketing Manager Requirements:

• 3-5 years experience in Digital Marketing field.
• Industry experience: in-house, Ecommerce or Retail (B2C or D2C brand)
• Hands on experience with Paid Search and Paid Social
• Experience with Google Analytics alongside strong ability to analyse data
• Ability to manage and consider budgets and forecast
• Commercially savvy – able to make suitable recommendations for increased performance

Digital Marketing Manager Responsibilities:

• Management (hands on) of PPC campaigns across international markets
• Management (hands on) of Paid Social Campaigns across social platforms
• Management of PPC agency to maximise revenue and growth
• Testing, reviewing and recommending tests across cannels to ensure effective campaigns and improvement
• Working with Ecommerce team to grow affiliate programme and recommending improvements to the website that can influence conversion rate and maximise ROAS
• Budget management – ensuring all channels and campaigns are on budget and target